Insightful book into the world of influencer marketing I quite enjoyed the tips and advice provided in influencer marketing strategy

It is a good book for both influencers and business owners who want to have a good understanding of business transactions and connections with this type of marketing. A behind-the-scenes type of thing. Good for those who don't want to go in blind into a deal.

This book isn’t what I was expecting, but it is a comprehensive guide to working with influencers to meet your business/marketing goals. I didn’t pay too much attention to anything beyond the title, but I thought it might be an insightful book on being on influencer. Not that I have new career goals, but I do enjoy reading and talking about books, and if there’s a way to do that such that more people will engage, I’m all about learning new things.

This book is not that. This book is about working with influencers, what influencing is, how it works, and how to make sure if you go for it that you get a solid return on your investment. There is a little insight into how influencers work and what they do, but it’s largely geared toward promoting your brand through influencers.

It goes into detail on each social media platform, the types of influencers might work best for your campaign, how to track those campaigns and how to convert those into sales. Each chapter has a theme, a summary at the end (because there’s a lot of info), and key takeaways, which is super helpful when you’re trying to get organized to take action.

The final chapter is just case studies, which I found interesting, because these stories show this book in action, basically. They show how people did the thing and got the results, and it’s a nice way to end. I’m a little behind on the backlog, as per usual, so this one is out in the world and available now if it might help you reach some of your marketing, career, or small business goals.

Liked this book. It was interesting to learn more about this strategy. FOr professionals who are new to the area, it was informative.
Thanks a lot to NG and the publisher for this copy.

Un excellent ouvrage pour mieux appréhender le marketing d'influence mais surtout élaborer une stratégie gagnante. B2C et B2B (même si plutot orienté B2C)
Je ne regrette pas de l'avoir sollicité et ne peux que chaleureusement le recommander.
Il me fut utile pour écrire des articles en commande, et continue d'être mon livre de chevet professionnel.
Thank you very much Gordon!

Influencer Marketing Strategy details the history, strategy, and methods equipped in influencer marketing strategies.

This was an interesting book! I wish there was a bit more detail in starting out in these circles in terms of concrete ideas to implement. There were some great suggestions over all!

Thank you to the publisher and to NetGalley for this ARC in exchange for an honest review.