Extremely strategic read, probably best for someone in business school or trying to position and brand a new product.

Positioning for Advantage is yet another book with the same repeated strategies and techniques for branding your product or service. Professionals new to marketing and business might benefit from the insights and business cases presented in this book.

Thank you NetGalley, for the advanced copy of Positioning for Advantage.

He book is good and comprehensive on brand marketing. It walks you through the importance and strategy of brand creating and development. I like a lot of business cases the out the book. They tell the stories and provide examples.

Positioning for Advantage would be good for college students in a business program or anyone looking for a in-depth study in marketing.

This had a lot of talk about branding and moving in to the modern ways of using it. Not sure I fully understood where the author was going with all this.