I love reading books about food and nutrition, health and fitness, and this one definitely hit the mark.
The End of Craving looks at the differences in food and eating habits between our western world and other places, mostly Italy. It takes a historical look at how the western world combated pellagra (niacin deficiency) by fortifying foods, whereas others did not. The authors explores the connection to engineered changes to our food and the obesity problem that exists here. He looks at how these engineered changes affect the brains ability to process what it requires, essentially creating a “miscommunication” between our brain and our body.
I thought this book was extremely interesting, and that the author did a great job of creating analogies and scenarios that helped to bring issues to light. There’s no doubt in my mind that the western world has an unhealthy relationship with foods and eating. It really helps to bring an awareness to the decisions we make with food, and how the constant need for “convenience” rather than “experiences” with food and eating are proving to be detrimental to our overall health. I highly recommend this read for all interested in food and nutrition.
Thank you to @simonschusterca and @netgalley for this intriguing digital download!

My first @netgalley read :)
My review?
I’ve already read this book, and I’ll be buying a copy for my bookshelf when it comes out.
I will be pushing this book on A LOT of people.

If you are interested in behavioural science, read this book.
If you are interested in food science, read this book.
If you are interested in our everyday relationship with food, read this book.

I’ve repeatedly tweaked my own diet over the years, for varying reasons. I played with Atkins/Keto for weight, a few years of vegetarianism for environmental reasons, added foods here, cut some there, etc. etc.
This book definitely makes me feel good about my current approach, which is basically avoiding food in boxes, in favour of *real* unprocessed food , and gives me (sorry 🙃) food for thought wrt additional tweaks to be made.

Schatzker takes a lot of science, and filters it into a very interesting, yet easy to read package.

Loved it, and highly recommend.