Excellent read! I knew of Nancy Mitford but now will be reading her books after learning so much about her in this story. Told in 2 voices; Nancy and Lucy, it is a book about books and the authors who write them and the readers. The bookshop in the title is the central location for both women. Good writing and interesting subject makes for a contented reader.

Thank you to NetGalley and William Morrow Publishing for providing me with a free ecopy of this book in exchange for an honest review. I requested this one a few months ago when I was looking to get into ARC Reviewing, but unfortunately I am not doing ARC reading anymore (for now at least) so I don't plan to read this one yet. I fully plan to pick this up when it comes out, but just am not as interested in reading ARCs as I was 2 months ago when I requested it!

THE MAYFAIR BOOKSHOP is recommended for fans of The Last Bookshop in London, The Paris Bookseller, and The Bookseller's Secret, Knight does a good job at setting the scene for her readers and I found myself swept up in the story. The narrative is well-paced and the conclusion should satisfy fans of the genre.

A wonderful story with a dual timeline ! Mayfair Bookshop explores the life of Nancy Mitford starting from the mid 1930's through World War II in England and also follows Lucy St. Clair; an American who is in London curating books for a library back in the states and is also on a personal mission to try to solve a mystery surrounding Nancy Mitford. It was a slow start for me at the beginning but in the end I couldn't put it down. I had the privilege of reading an Advanced copy in exchange of an Honest review. All thoughts and opinions are my own

I've read a number of books over the past year that featured a bookshop. This one was a bit different, as it included history of the UK's Mitford family, along with WWII. I love the dual timeline stories, and this was no exception. I did find both storylines engaging, but I think I preferred Lucy's a bit more. I enjoy being educated as well as entertained, and Knight's book fit the bill. I didn't know much about the Mayfair family prior to reading this.
Fans of historical fiction will want to add this to their TBR pile.

I love a good historical fiction with a dual timeline and the Mayfair Bookshop did not disappoint.

I learned so much about the fascinating life of London socialite, Nancy Mitford, whose story line takes place in the 1930's and beyond. After being introduced into society, Nancy's family's wealth allowed her to spend her time attending social events with the other "bright young people" of London. Her life seemed to be a charmed one full of fun and happiness. She was beautiful, stylish, witty, and a talented writer. However she had her share of heartbreak starting when her fist love broke off their engagement. She eventually married a man who was a habitual cheater. His drinking and immaturity led to financial troubles that Nancy had to deal with. She eventually turned to writing to help support herself and her husband, but her early novels were not financial successes. In addition several of her sisters and her mother were Nazi sympathizers during the World War II. It wasn't until she started to run the Heywood Hill Bookshop that she found a place where she could flourish and support herself.

In the present day, Lucy St. Clair is thrilled to land a temporary position at the Heywood Hill Bookshop. She is mourning the loss of her mother who owned a first edition Nancy Mitford novel with a mysterious inscription. Lucy and her mother always wondered about the identity of the person that the book was meant for. Now she will not only have the chance to work in the bookshop that Nancy Mitford ran, she will have the chance to try and solve the mystery that her mother was never able to solve during her lifetime.

I was invested in both story lines but there is no doubt that Nancy's Mitford's life was the most interesting.

Well developed dual-story-line novel set in London, both in the present day and in the years preceding and during World War II. Present Day Lucy arrives in London with a work assignment to axquire rare books for her employer, but also determined to figure out the identity of "Iris", to whom Nancy Mitford inscribed a first edition of one of her novels. As Lucy delves into Nancy Mitford's correspondence and life, the alternate storyline develops around Mitford's marriage, writing, and life during the Blitz. The reader develops relationships with both characters, and ends up invested in their career and personal decisions. Recommended for historical romance/fiction fans.

Unlike many of the popular bookstore themed titles, this one adds a little novelized history with inclusion of Mitford family lore in the UK before and during WWII. Enjoyable read. Recommended.