Despite the attention grabbing title, marketing is here to stay because it's sales that drive business. This book is for anyone who wants to know how to create engaging content in a saturated, short attention-span, social media landscape.

Too many brands put out content and show that they don't really 'get' social media. They treat platforms like a sales catalogue, which might have worked when social media was in its infancy but doesn't in the 2020s. The whole point of social media is that it's social, you need to engage with your audience and this book is great for showing readers how to do that; e.g. asking questions as posts, following up on comments, DMing those who engage etc.

One thing it makes really clear is that creating the content (which can sometimes take a lot of effort) is less than half the story. Gil describes content as Queen and the marketing of the content (which drives engagement) as King, you need both for a successful kingdom. The book is packed with great guidance written in an accessible style. It's not for anyone wanting a quick fix, it's for those who want to grow an engaged community with tried and tested strategies for making that happen in a world where everyone is scrolling by and a post has a shelf life of seconds.

Yes!! This is the marketing book I’ve wanted to read for a while. This was refreshing, inspiring and really got me thinking. I found it very helpful as someone who not only works in social media/marketing for a business, but also as someone that has my own personal brand.

I object to the title of this book - as a marketer myself - because while the term marketing has got a bad rap over the years, marketing is technically about understanding the market, giving customers value, and co-creating with them, which is exactly what this book is recommending!

However the strategies within the book are sound, and I understand the title of the book is to gain interest and get people talking.

Overall, this is a useful book for people trying to work out how they can operate in the current age.

Thanks to NetGalley for a copy of this book in exchange for an honest review

An excellent breakdown of how to grow and manage your social media marketing, brief crisis management, what to avoid, and how it has shifted due to the pandemic.