Being new to running a healing business, this book was incredible! Speaking to all healing professions, its real beauty is how it speaks directly to the intersection between being a healer and living under capitalism.

While I’ve encountered many of Northrup’s insights in some form, I’ve never seen them compiled quite like this. You’ll feel incredibly seen as a healer and #solopreneur. Northrup focuses heavily on purpose and intention in addressing aspects of this work. You’ll be asked to get in touch with your personal “why” and use that as a starting point for all the practical aspects.

Northrup honors the healer’s autonomy and intuition (no One Path to success here!) while using stories from building a therapy practice to point out common shadow work opportunities, inner wounding, and blocks to address. She connects observational practice with larger values, speaking to folks with a #healingjustice intersection in their business. One of my highlights was a connection between blocks to channeling desire in business, societal policing of sexual desire and queerness, and white supremacy’s investment in destroying intimacy. These connections show up throughout, with an explicitly anti-capitalist lens that tangles with class dynamics and isn’t afraid to address things like potentially abusive clients vs. your own shadow stuff coming up in a client relationship.

You’ll get tips on identifying your clients, clarifying your niche, developing pricing to support you and honor your values, and focusing your marketing channels. While you’ll want to supplement with other business resources, Northrup helps you identify where you need the most support. For example, I felt super seen by a section on how creating a website can point to underlying trauma. Haven’t seen this anywhere else! There’s also nuanced discussion of trauma responses, attachment styles, emotional regulation, and spiritual practice development. Each chapter’s “exercises and experientials” will help you dive deeper.