Referrals the untapped and mostly ignored aspect of sales which can help your own business grow. The author Graham Eisner has taken up the challenge on how to overcome resistance in asking for referrals from friends, associated and family. He has addressed in a very meticulous and organzied way on the benefits, how to handle the situation with panache and in general the why and how we shoudl be paying attention to referrals and get over our own self-imposed reluctance to tap this network. Very well thought of and executed, this book must be on all aspiring sales-persons list and can definitely serve as a checklist during sales trainings.
Recommended for sales professionals.
Thank you netgalley for providing me an copy for my unbiased review

This book talks about referrals in business and fully devoted to this topic. Great business is built on referrals from loyal customers and not only! (Details can be found in the book). Sometimes we can't and don't ask for referrals and this means missing the business. There are plenty of reasons why referrals are good and this book gives a 7 step guide on how to ask for referrals.

A useful book with plenty of examples and lessons to help you grow your customer base. The 7 Steps are implementable, and the book is written in a very readable style. A useful resource for those seeking to grow their business - now!
Thanks to NetGalley for a copy of this book in exchange for an honest review.