Practical, impactful, and educational....these are the words I would use to describe this book. I knew from the first few pages this book was more than theoretical. It is prescriptive and unparalleled. If you have customers, you want to read this book!

This is one of the most comprehensive customer success books that I had in my hands by now. What you will find: plenty of useful business cases, very good structure that will guide you through stages of engagement with your customers. Some approaches are well-known and observed from a different angle, some of them are novel and definitely worth trying. I have learned a lot that what customers hate is times more important information compared to what they may live about company or product. You find new ways of NOW and approaches to customers surveys to be tested. The book is worth reading.

This is a beneficial book that has helped transform my understanding of the product for my company. Instead of focusing on what people love, I have shifted my view, and it has made a monumental impact on my life. I highly recommend this book to anyone who works with customers, but ESPECIALLY people on product teams and product managers.