This is a brutally honest and eye-opening guide that spills the beans on the mistakes that can sink a startup. Kim Hvidkjaer's candid storytelling, fueled by his personal rollercoaster ride from millionaire to broke and back, makes this book an entertaining yet invaluable read for any aspiring entrepreneur. It's like having a seasoned mentor by your side, teaching you the dos and don'ts of the startup world in a no-nonsense, down-to-earth style. Definitely a great resource for anyone looking to turn their startup dreams into a reality while avoiding the common pitfalls that can lead to disaster.

I thought there would be more to this book. I didn't love it. It had a couple good notes but it didn't hold my attention and I didn't get much from it

No idea where to start when talking about this great book! I have finished it in one go and enjoyed every page. If you're an entrepreneur, go and invest your time in this book in the first place. Definitely can confirm from my own experience that the value of the information is incredibly useful if you take action. The book covers all the areas of start up potential fails (at least all I know about) and gives a very cheerful advice on how to avoid them. If you never ran your own busines, this book is a very good guide on what not to. You are alerted when you know what potentially to expect..

Thank you, BenBella Books, for giving me approval to read an e-ARC of this book for an honest review.

As a small business owner, I have read many business books that seemed to mostly repeat the information everyone else was sharing. This book, however, held both new and practical information I had not yet come across and I felt like I was being mentored by an entrepreneurial veteran. I appreciated that each pitfall was paired with a solution or fix to help you adjust your own business practices and avoid falling into the many traps he describes.

The book did seem to favor the tech industry in it’s examples, which in turn made it a tad bit difficult to understand at times for someone running a non-tech business, but I was still able to understand the underlying points.

Overall, this book was extremely helpful and I will be using it as a reference in the future.

The premise of this one is very intriguing to me as someone who wanted to launch my own business soon. However, I didn't get much from this one and the anecdotes took too much space compared to the actual tips and knowledge to be imparted.

I really recommend anyone on a business venture read this book, very thoroughly researched and well represented ideas. The blunt observation this author makes into the current climate of our economics as a country is really something we all need to hear.

I have to say this book needs to become a go-to for everyone who wants to be an entrepreneur.

I’m in the process of starting my own company, which is why I chose to read this book, and it might’ve been the best decision I ever made! This book tackles all of the mistakes you can do when starting a company; from your attitude to sales, and everything in between, but it also proposes a way to fix the mistake. For me and my situation, the advice that works best is when it comes to budgeting,to keep my fixed and variable costs for twelve months at all times in my head and the 80/100 rule so I can focus on the important stuff. But the one I needed to hear the most, was the importance of having a sales program and sales metrics (what gets measured gets done).

I will definitely reread this book a couple more times, just to make sure I didn’t miss anything and that I can apply the information properly. Don’t give up, don’t die 💪🏼

I went into it blindly and didn’t know what I was expecting, but ihe ideas really struck to me and fascinated me. The writing was also quite plain and easy to understand.