Although this book is targeted toward those in sales, I found it interesting to understand the different concepts. Good explanations with a quiz after each chapter. Written in an almost textbook type style. Thank you to the author, the publisher, and Netgalley for allowing me to review.

This book looks like a textbook for sales person course. It is very comprehensive and has all the sales aspects covered even for a complete beginners. Interesting would be to read it even for entrepreneurs who are starting their business and have never dealt with sales before.