Good book that covers the full spectrum of the subject. It was well done with good pictures throughout the book. I really enjoyed it.

This book was something like how I expected it to be and how I wanted it to be. I wanted to read something like an analysis on how Instagram influences the way people create content surrounding food and how food and the way we eat and order food was changed due to all these hashtags and popularity around a post about food. So, for me it was an interesting reading.

It's too bad this ebook version that was released to review didn't come with photos. I was looking forward to this one - and sadly disappointed to receive it, unformatted and without recipe photos.

A huge thank you to NetGalley, the author and the publisher for providing me with an eARC of this publication which allows me to provide you with an unbiased review.

I received a copy of this book through NetGalley in exchange for an honest review.

This book is around 2.5 sars for me. This is a very technical read, which I did not expect.

While there's some interesting essays about the impact of instragram on food culture, this is mostly a dry read about algorithms, photos, etc. There are a handful of photos as examples and otherwise mostly essays about instagram, content, and how the app works.

I was hoping for something lighter, or more focused on food specific than the overall use of the app.

I ended up skimming this entire book. I went in expecting something very different that what was presented. I expected an explanation of how food instagram started, and how it evolved to how it is now, the highly perfected photos and the careers that have spawned from it. Instead this is a collection of essays that felt like a college assignment for a course. It may have been more than this but I had such a hard time reading this that the only 'chapter' that I actually ended up reading was around Marion Grasby and her mother Noi, a Youtube chef who I actually follow and regularly use her recipes.
Not what I expected, and unless you want to read a collection of essays I would not recommend.

I’ll admit the attractive cover lured me in. I’m an ineffectual Instagrammer and thought I’d learn some nifty tricks to spark up my posts. I have to give the book points for that lure! And isn’t that what it’s all about? Capturing an audience through a picture?

The thing is, once I cracked into the book, I realized I should have paid more attention to who the publisher was: University of Illinois Press. University presses usually produce highly esoteric or academic books, and as it turns out, Food Instagram is no exception.

Somewhere, there’s a PhD candidate working on a thesis about Instagram influencers. This book is for that candidate. It’s also for corporate level Instagram use, and yes, of possible interest to the methodical, intentional influencers.

My thanks to Editor Emily J.H. Contois, University of Illinois Press, and NetGalley for allowing me to read a digital advance review copy of this book. This review is my honest and unbiased opinion.

I got bored and DNF. I was expecting something different. I received a free digital copy of this book from NetGalley in exchange for my honest review

Did not enjoy. I was expecting something entirely different and I was not pleased at all. I have this book a 1 star because I was highly disappointed.

A bit disappointed for me. I was hoping they teaching about layout of the food or Photography techniques but eventually what they’re talking is all about hashtags and influencer.

This book can go far if they more focusing about food.

This book is written by smart people, who generally missed the point of writing a book. It's like the authors just discovered that Instagram existed and wanted to write a bunch of well-researched chapters about it. The entirety of the book is saying that influencers influence, and different accounts influence in different ways (e.g. some political, some revival). This is a distinction without a distinction. That's right up there with water being wet. Influencers create well photographed pics of food, people like those pics, and gasp! people want to try it out or get hooked on certain things or change their minds. The book is also ... very dry and hunorless, so it's a chore to read.

This is an interesting concept with beautiful pictures and a lot more information than I expected which was nice. Would make a nice coffee table book too but maybe not with small kids around for one of the sections😂