Useful and inspiring book about business startups, brands, and business generally, written from the perspective of years of experience in business. I enjoyed this read and took a few pointers from it. Thanks to NetGalley for a copy of this book in exchange for an honest review.

Interesting book full of stories about startups, business and entrepreneurship. These short stories showcase experience, in one hand, and provide valuable wisdom, on the other hand. Some stories (those that may appeal individually) make you think and reflect. The book is worth reading as there is a good chance to learn something new.

Not that useful. More a collection of Peter Mead’s reminiscences about the ad world with his chums.
The short anecdotes do not add much value despite the closing large type statement. Just didn’t enjoy reading 100 short snippets.