I often help people write speeches and presentations so I picked up a copy to see if I could learn some new techniques.

As a ghostwriter, the most helpful bit was learning about the author's research process and how she builds evidence to support her subject...especially when she's not the expert.

Takeaways:
Who is in the room?
What do they want?
Educate, enlighten, incite action
Offer targeted, future-focused takeaways

It's about them...not you
Tell stories to connect with the audience

Part 3 is about how to design a speech
using data, anecdotes and truths

Overall, a helpful book for newcomers to speechwriting (and copywriting)... but having the papercopy of the book would also be great as a how-to reference.

Special thanks to the publisher for an advanced listener copy of this book.