Overall this is a great guide to writing a business plan. Especially great for people who may feel nervous or find business plans daunting as it takes you step by step on how to write the perfect plan for your business. I think this is also great for people who have a bit of experience in business, such as undergrad students, who want another guide to plan for their future endeavours.

My only two critiques on the book are quite small. I would have liked to see more references throughout the book as each chapter only seemed to have two references. I think it would be valuable to have more as this can give a guide to further reading.

I enjoyed the quizzes at the end of each chapter, but believe the answers that state “I don’t know” could be removed from the options to pick. This answer is redundant as the reader will know they have to pick one of the other two answers.

Finally, I really enjoyed the appendix of the book where it gave plenty of guidance on how to find more information and great resources for readers to use!

Overall, this is a fantastic guide to writing a business plan that I would recommend to future business owners!

This one book I wish I had access to when i was starting my business. There's no such thing as too late, but this book would have made things much easier.