As a graphic designer, I find logos to be one of the more challenging aspects of my work. Finding the balance between simplicity, meaning, easy to remember, and other factors is not always an easy task. When I saw this book, I knew that it would be a good read.

In it, there is plenty of helpful information that can get you started with logo design, or improve your methods. Each section is clear and has plenty of illustrations to help you understand the concept being talked about. I saw plenty of techniques that I plan to put into practice.

I received a free copy from the publisher through NetGalley in exchange for an honest review.

This is an important book that illustrates what to look for in outstanding and effective logo design. The illustrations are magnificent and very instructive. Both designers and artists will gain insights from reading Bokhua's beautiful book. I found it fascinating.

Having worked in marketing for many years before retiring, I find this book really interesting both from the artistic side of the design but also how a logo can say a lot about a company or sales concept.
This book focuses on the graphic side of logo design, with lots of art work and ideas on color, presentation and much more. Thanks you NetGalley and the publishers for the DRC

This is a fantastic overview on the principles of logo design and would be a great resource for anyone interested in the field. I wouldn’t consider it text book caliber however, that was not the internet of the book so it shouldn’t detract from or be a deciding factor in the value to those considering logo design as a career path or working in the field. I truly enjoyed it and feel it’s a great read.

George Bokhua's concise and simple manual on the principles of logo design will appeal to both graphic designers who are at the beginning of their careers or those who have been working in design for many years.

For the first group Bokhua breaks down all the basics of logo design and highlights the mindset necessary to be a successful designer. Practical tips like to always observing your surroundings and sketching ideas are useful tips if you're just starting out and feel overwhelmed with everything you still need to learn.

More experienced graphic designers might already know most of what Bokhua covers, but nonetheless it serves as a great, succinct reminder and summary of the most important aspects, whether it's the types of logo designs, the visual matters or the actual design process. A useful extra section discusses your presentation to clients and brand and logo guidelines.

I loved the simplicity and minimalistic approach, clearly an indication of a successful graphic designer's mind!

Principles of Logo Design goes over the basics of logo design. It takes every element that can make a logo and highlights it individually in its own page.

As a designer, these are all things I know subconsciously but I really loved how it was put into words! As well as seeing the examples since I am not fully familiar with George Bokhua's work.

I really enjoyed the simplicity of the book's layout and how concise it was. This is a great book for beginner designers and also a great reference for any designer. If you're facing art block with a logo design, it's great to look at the table of contents, see all the different elements that can make a logo special, and just try things out!

This book serves as a good overview on the fundamentals of logo design. It explains basic concepts, different types of logos and why they work for different companies. It also demystifies visual principles and offers good insight into the actual design process.

A few years ago, I tried designing a logo myself and I also tried hiring a few individuals to communicate my vision. Having first read this book would have save me a lot of time, money and frustration.

If you are looking to design a logo, this book is a good first start!

This book is absolutely brilliant and creates accessibility and agency for aspiring and seasoned graphic designers alike. It clearly outlines a myriad of design principles with detailed rationale for each example. Beyond educating the reader from a multi-faceted context, it takes the logic of design into action by teaching application, presentation, etc. From the variations gradient can offer to psychology, to pricing structure for your work, George Bokhua’s Principles of Logo Design is a must-read for anyone interested in visual communication.

Over two hundred pages of pure brilliance with clarity. I will certainly recommend this book to my graphic design peers and aspiring designers.

Thank you NetGalley, Quarto Publishing Group and Rockport Publishers for the opportunity to provide an honest review for this ARC.

4.5 stars

Welcome to the intricate world of logo design. This book will aid you in creating memorable logos and catchy visual components for your business.