Every marketing book even if repetitive will still not only become a great refresher but from a different author's perspective give insight to strategies that could be improved upon or even tried for the first time. I appreciated this book and the thoughts behind it.

Air information in the book is not new however I enjoyed refreshing it. The structure is very good for shaping marketing messages based of behavioral aspects of consumer actions. There are good case stuff I support theoretical material. Overall the book should be in the table to refer once needed. I like the fullness the information that can be applied for different product and services.