I really enjoyed this book! The story was attention grabbing from the beginning. I loved the grumpy/Sunshine element. It took me a bit to get used to the dual time frame, but I thought it was really useful. The sex scenes were on point! I really enjoyed reading this story.

Thank you NetGalley and Forever for this eARC. All opinions own.

Forget Me Not is a book that is on many "most anticipated" lists for this year and after reading it, I can definitely understand why. It definitely lived up to the hype and it absolutely deserves that praise.

Ama owns her own wedding planning business. Her interest in planning weddings began early and while she has worked on mostly smaller weddings, she has now been presented the opportunity to plan the wedding of a popular influencer and her fiancée. If she is able to land this wedding, it could potentially put her on the map of Sacramento wedding planners and get her name out there. The one complication with taking on the wedding is that Jackie and Hazel have already secured the florist and he happens to be someone that Ama knows well...her former lover.

Elliott inherited his family's flower shop and in order to take over the business, it meant he had to drop out of college and forego his dream of becoming an architect. Elliott is one of those that is super creative, a total grump on the exterior, but has a soft interior. He doesn't like donuts (who doesn't like donuts?!) and while he doesn't often say a whole lot, when he does speak up, what he has to say is important.

When Ama and Elliott begin working together again, it's clear the sparks are still there even though they broke up two years prior. Even though they are a good team, will they be able to be professional and work together? Can their relationship get a second chance as well?

I really enjoyed this book. It brought a smile to my face so many times! It was entertaining, well written and heartwarming. This is definitely one that is worth picking up!

**I voluntarily read an early copy of this title courtesy of NetGalley and the publisher in exchange for an honest review**

Forget Me Not is a vibrant romance novel that is heartfelt and spicy. Soto establishes herself as a writer to watch in this space because I am already salivating for me.

I think this is going to be popular beach read this summer.
Ama (wedding planner) and Elliot (florist) have to work together for a high profile celebrity wedding. But Ama and Elliot have a past and working together again is forcing them to acknowledge that they still have a spark.
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This book has ALL THE TROPES:
💐second chance romance
💐work place romance
💐grumpy x sunshine
💐close proximity
💐steamy
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Forget Me Not is told in dual POVs as well has dual timelines. Ama’s chapters are in the present and Elliot’s chapters are in the past.

This was an entertaining read, I personally wanted a little more Ama and Elliot and maybe a bit less wedding planning.
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Thank you to Forever Publishing and Netgalley for the opportunity to read this book!

I really loved this book! Forget Me Not is a story about a wedding planner never wants to get married and a florist who wanted to be an architect, set in Sacramento, CA, which I now really want to visit! You can tell when an author really knows the setting because you can feel the warmth and vividness of the place. There is a lesbian couple as supporting characters, who play a big role in the narrative, which I really appreciate. The strategy of two narrators going back and forth between past and present worked really well here. It gave the backstory in a very organic way. I loved Elliot and Ama so much separately, as people with issues who are also incredibly good at what they do. This book is a winner! I would recommend it to all my customers and I am looking forward to whatever Julie Soto writes next!

Make room for a new book boyfriend with Elliot Bloom.
Forget Me Not is equal measure swoon, steam, and sweetness. Plus humour, donuts, tattoos, and did I mention steam?
Thank you to Read Forever and Netgalley for my ARC for review!
Ama Torres is a wedding planner, semi-newly on her own in business and constantly seeking the perfect vision for her clients. She's grown up around weddings with her mother having been married 16 times.
Elliot Bloom inherited the Blooming flower shop from his father, and his creativity sets him apart in the industry. As does his attitude.
The story is told through current-day Ama, who has landed a career-making account for the famed Hazel Renee wedding, as well as Elliot three years prior during his and Ama's "unlabelled thing".
Forget Me Not could have been the typical grumpy/sunshine, but it's beyond that. It's not often I get so invested in rom-com characters.
I absolutely loved this book and will be singing author Julie Soto's praises - highly recommended!
For release on July 11.

Dear Ama...hi this is Dani. I know you're a fictional character but you & me. We've got a bone to pick. We are very similar. Marriage is a tough thing to grasp when you're mom has been married sixteen times. That's some crazy juice. It's hard to believe in a forever love when you're around that.

But ma'am...MA'AM...when a tatted dark haired angsty man proposes to you. The only answer is Y E S. Yes, I know you take FIVE years to learn that my man Elliot has the goods that you need and I can slightly forgive you but you're lucky you've got his heart twisted around your hardworking finger.

Sorry, I had to get that out of my system. It shocks me every time when a female main character will tell their dreamboat male love interests "nawh bye" in the rom-com's I read. Yes, it's from trauma. I get it. It's called an ARC! THATS WHAT MAKES IT A STORY! It's get the people going! But bros...if Elliot Bloom was like "marry me," I'd say bet.

He is immediately going into the bookish boyfriend hierarchy and I am not even mad about it. *insert spicy face emoji's here*(IFYKYK)

Clearly I came for the delightful romance and left for Elliot Bloom because I have already typed a solid three paragraphs about this fictional man so LETS TALK ABOUT THE STORY!! I loved this. The past and present POV switches between Ama and Elliot. The flowers! I will now and forever look up the meaning of a gifted flower. I can't look at them the same because of this book!

I thought it was so fun being able to follow a wedding planner's life. I have a lot of respect for Ama. I will say it forever. We stan female characters who are hardworking and independent af. I loved Ama's drive. She had a dream to have her own wedding planning business. She did everything to get it. I love that.

*fans face* I know were going back to Elliot but be ready...this was a spicy number that I did not know I needed in my life. My smut era game just elevated. Sorry not sorry. Thank you Julie Soto. She's a three out of five on the dani spice game so in "pepper" terms you're looking at a habanero.

Ice cream on the side of reading this one nerds.

Read this book, if you:
- Have a Pinterest board full of wedding ideas
- Watch TLC but for the wedding shows
- Love flowers
- You stan a SPICY MOMENT!!!
- A angsty MMC & a sunshine FMC is your fave
- A little tinsy bit of d r a m a

Thank you Forever Pub and Libro.fm for the early copy of this book! It made my heart swoon! Get your copy on July 11th and don't forget to support Julie Soto on all social platforms!

Ama Torres is determined to make it on her own as a wedding planner. So what if her Mom has been married and divorced so many times she can’t count, that just means she’s good at weddings right?

Elliott Bloom begrudgingly took over his Dad’s flower shop when his Dad got sick. He was studying to be an architect and this wasn’t really the path he saw for himself. Still, working with Ama is actually interesting and she isn’t thrown off by his anti-social skills and tattoos of extinct flowers.

Grumpy/sunshine. Second chance love. Influencer wedding. A wedding reality show. Cars that don’t work. And an evil ex boss named Whitney.

This is teed up to be a great TV series and Universal already grabbed the rights to it. Hmm, perhaps I need to Dreamcast this one??

This book is one of the best books I’ve read this year! This book gave me chills in a way that few books have. This book is for people that were obsessed with 2000s romcoms.
First, I loved the format of the POVs. I need more second chance romances to be formatted this way, because it allowed for romantic development between the characters without rushing their reunion in the present. I also loved how the characters each had a lot of flaws, but they love each other because of their flaws.
I also think the plot of the wedding was a really great addition and caused a lot of great tension between Elliot and Ama!

Very cute enemies to lovers/second chance romance. If you like books that involve planning a wedding, then this is definitely for you!

Our main character, Ama, is a wedding coordinator, and her love interest, Elliot, owns a floral shop. Together they are untouchable...until a bad breakup causes them to stop speaking for two years. We follow two POV's and timelines. Ama is present day, while Elliots POV is from a few years in the past leading up to the big event that caused them to part ways.

I'm so thankful both timelines took place while our MC's were adults. Huge pet peeve of mine is when half of the book is written from the past, so it reads almost like a YA. I thought this was a cute romance with just enough steam so that it wasn't uncomfortable.

I had the opportunity to listen to a portion of this on audio, and i just wanted to point out that the narrators were fantastic! I recognized both of their voices, and when i looked them up, they both narrated The Love Hypothesis. Their chemistry is fantastic. 10/10 recommend the audio.

Forget Me Not by Julie Soto is a fantastic debut novel. There were so many things about this book that I enjoyed, but I think my favorite was the perspectives of Elliot and Ama given throughout the book. Because this is a second chance romance, Ama is telling the present story while Elliot is giving their history and it made the story complete. I loved the broody/grumpy side of Elliot thoroughly and especially how he uses flowers to communicate to others. Ama is always the positive ray of sunshine and when her and Elliot are put together, the chemistry is explosive. If you want a book that will give you all the butterflies and laughter, definitely pick this one up next week!

Thank you @ReadForeverPub for the #gifted eARC of FORGET ME NOT!

One of my jobs in college and post-college was working events. I did everything from catering and bartending to day-of wedding coordinator assistance. It was so much fun and I absolutely loved it even if I burned out after a few years. The physical demands for working events is a lot. Plus I missed spending time with friends and family during summer since it was high wedding season!

Needless to say, I was so excited when I got an eARC of FORGET ME NOT. A wedding planner and a florist that used to date and are thrown together to work together on the biggest wedding of either of their careers?! I was sold!

I absolutely loved all the creative design aspects that were described in the book. I often found myself googling some of the flowers mentioned by Elliot and I wish I knew so much more about flowers now! The tension between Elliot and Ama was so so good. I also loved how the flashbacks were from Elliot’s perspective (he def falls first and hard!) and the present day story line is Ama’s.

FORGET ME NOT comes out on July 11, 2023!

Goodreads: https://www.goodreads.com/review/show/5643571579
Instagram: https://www.instagram.com/p/CuXHFmxrDa6/

4.5 stars!

Mark my words, this will be a movie! I'm calling it right now so that I have proof and can say later, "See? I KNEW this would be a movie!" :-D

Ama is a wedding planner who is about to do her first BIG wedding, but the thing that makes her want to stop is the fact that she'd be working with a particular florist for the next six months. The florist, Elliott, is her ex, and there is a LOT of bad blood between them. He's flat out rude, honestly. But, then something REALLY interesting happens. We get a chapter from Elliott's perspective, from over two years ago. From then on, we're treated to two timelines.

Ama's chapters are based in the present day, detailing the wedding planning and antagonistic encounters with Elliott. She's trying to find her footing in the wedding industry while navigating life without her former boss, Whitney. She's recently had her big break, a wedding for one of the hottest reality stars around. But Ama's relationship with Elliott was powerful, and the lingering feelings are nearly impossible to ignore as they're forced together.

Elliott's chapters reveal the development of their relationship. We see an unsure and relatively inexperienced introverted guy fall HARD for a girl with big dreams and a fear of commitment. What starts as purely physical develops deliciously into something more. But, one day, it explodes.

I couldn't stop reading about half way through. I had to know the answers to these questions: Was Ama going to pull off the biggest wedding of her career? And, more importantly, is the incredible love that Elliott and Ama shared gone for good, or could it bloom again?

This book was SOOOOO good. At first I didn't think I wasn't going to like it. But what a journey! Personally, I dislike reading about emotionless hook ups, careless heroines, and grumpy heroes. And that's how this story starts, BUT, as the plot moved along, it all changed as I began to understand the WHY behind all of the pet peeves I just mentioned. I wound up SOOO in love with these characters and whooping and cheering not just for them as a couple, but as individuals. I could have done with a little less wedding planning, and it took me a while to warm up to the characters, which is why I didn't give it a full five stars, but once this books really gets going, it's INCREDIBLE!

I CANNOT WAIT for Julie Soto's next book, coming in 2024. I'm hoping it's about her friend Mar and either her ex Michael or the super hot cellist who pops up at the end of the book. Fingers crossed!

I'd like to thank Forever (Grand Central Publishing) and Netgalley for the e-ARC of this book. All opinions expressed are my own.

trigger warning: allergic reaction to peanuts requiring epi-pen/hospital visit

Oh my god this was good. Julie Soto you rocked this romance out of the park girl. I have read most of her fanfiction on ao3 and this one brought the thunder. Love the writing style, second chance romance and alternating timelines. What’s better than a romance about a wedding planner and a florist?

Thank you Forever (Grand Central Publishing) and Netgalley for the chance to read this beautiful book in exchange for an honest review!

This lovely book is out July 11th friends!

Thanks to the wonderful crew at Forever for early access to this title via NetGalley in exchange for my honest opinion.
Forget Me Not involves a determined wedding planner and a grumpy florist who have worked together crafting custom weddings, which led to them also working together in the bedroom. Alternating chapters from Ama’s POV in the present with those from Elliot’s POV in the past, the book provides backstory about their past relationship through the lens of planning a particularly lavish wedding for a celebrity couple.
The book’s setting is Sacramento, CA, where the author grew up. While I knew nothing about the city before reading this, I loved that the city was so prevalent that it felt like a character in the book. I hope the city’s tourism department is aware of how well it is marketed here.
It was impossible to feature this book without including some flowers! I saw these lilacs on a walk a while ago and immediately thought of the cover of this book. The unique floral arrangements and the endangered/extinct flowers mentioned in the book are described beautifully. And as Elliot says early on, “Flowers are better than people.”
I don’t know much about fanfic, but that’s where Julie began receiving recognition for her writing, similar to Ali Hazelwood - a super cool entry to traditional publishing! This will publish next Tuesday, and I think it’s a great love story that really hit me in the feels - I sobbed through the last few chapters - mostly happy tears!

I loved this debut from Julie Soto. Loved it. I loved the pairing--sunshiney Ama, our wedding planner, and grumpy florist, Elliot--and how Ama just pushes her way right into Elliot's space and his heart, I like the way their story is told from a series of chapters that feature now and then, from alternating perspectives, and I love that the good guys win in the end.

Forget Me Not has all of the things I didn't know I was looking for and I found and if I had any complaint it would be about how quickly things resolve themselves when these two have been avoiding each other as much as they could. That being noted, it's not a total surprise that things do get resolved because a) this is a romance and b) the subtle looks, interventions, and seemingly irrational responses to each other spell out one thing: that they still love each other. This one took me by surprise, y'all. The cover didn't hint at the spiciness of their relationship and I had no idea I would adore every aspect of their story so much.

I know there are a ton of romances being turned into movies and Netflix series, so I don't say this lightly: Forget Me Not would make a good movie; I could totally visualize it and think there's an audience for it. Grab this one and enjoy!

I just read Forget Me Not by Julie Soto. This was a very cute romance about a wedding planner. The story is told in alternating points of view between Ama (the wedding planner) and Elliot (a florist). It was interesting to read the present story line from Ama's perspective and the past story line from Elliot's perspective.

While romance is not my preferred genre since I often find it predictable, I enjoyed this read and it moved quickly. It was a fun read perfect for the summer! Definitely recommend adding it to the vacation or beach bag list!

Thanks #NetGalley for the advanced reader copy.

A must read for contemporary romance girlies. This book was executed perfectly. The writing is spectacular, if just a tad bit predictable which I don’t mind because it’s well done. Regardless, it had me swooning. The dual pov and set up was flawless. I couldn’t put it down. Julie Soto has won my support and from now on anything she writes will be an immediate buy. I hope there are special editions of this cause I’ll be splurging.

I really liked this book. I thought both characters were great and their problems seemed realistic enough but also dramatic enough for a book. I loved all the side characters and loved the descriptions of the weddings and flowers.

This one started out a bit slow but really picked 1/3 of the way in. I don't normally appreciate second chance romances but I think the structure of this one really worked to keep me engaged. It gave us more insight into Elliot's emotions and the prior relationship, but also gave me what I feel like most second chance romances are missing...the butterflies from the initial "courting" process. It had well-written spice and tension and I can definitely see why this has already been optioned for TV, it just has that feel to it. While I don't think this one goes on the shelf of favorite romances, I did stay up late reading it and that's a sign of a hit!

Thanks to Net Galley and Forever publishing for the e-arc in exchange for my host opinions.