CROSSOVER CREATIVITY by Dave Trott is a treasure trove of real-world creativity in action, offering perspectives from the dinner table with two little boys to Ford Motor Company, Motown, advertising agencies that do the opposite of all the others. I did not know many of these examples and enjoyed learning ways to invite and support creativity in all aspects of my business and professional lives. Trott offers smart, pithy commentary that enriches the takeaway of the terrific examples. I received a copy of this book and these thoughts are my own, unbiased opinions.

In this book you can find multiple examples of creative advertising and ideas presenting from different industries. The chartered you the path of advertising. It is quite easy to read however if you tend to apply these examples, you may read with a pen and paper to draft the ideas applicable to your business. The book is not about methods of being creative but rather multiple examples that can potentially boost your own creativity.

Didn’t finish this one I’m afraid - got about a quarter of the way through. While the narrative tone was lighthearted and easy to follow and the examples given were entertaining, the book just felt like a list of examples - I didn’t feel like creativity itself was explored or discussed in enough depth to keep my interest.