Incredibly well researched book about the rise of MMA to multi-billion dollar industry that it is today. I'm only a casual fan, but this was so interesting that I couldn't put it down.

Interesting and detailed. Thomsen tells the story of the UFC through the lens of major figures in its history. At times, this seemed to pull the narrative off track. But more often, framing the story of the organization through the stories of key players made for fascinating and informative reading.
If only this book came about after the WWE merger. It feels like there is another chapter needed before the book even hits the shelves. In fairness, this volume is good enough that if they chose to update and release a 2nd edition in 5 years, it would be worth a reread.

Good book. ARC provided