Bullseye Marketing by Louis Gudema is a comprehensive and practical guide to marketing for B2B companies. The book covers a wide range of topics, including developing a marketing strategy, choosing the right marketing tactics, and measuring the results of your marketing campaigns. Gudema provides detailed advice and real-world examples to help you grow your business.

Overall, Bullseye Marketing is a valuable resource for any B2B marketer who wants to take their marketing to the next level. I especially found many of the graphics to be super informative and helpful.

This book is a firehose of information. Depending on your mindset, that can be great or awful…

I started my journey with this book as an audiobook, and about an hour or so in, I realized the book would likely be a much better way to absorb it, so then I switched to just the ebook. The problem with the ebook, was that (at least in the NetGalley ap on my iPad), the book was laid out pretty poorly and didn't really have the structure to allow all of this information to be retained and actually put to use.

...so then I switched to doing the audiobook WHILE looking at the ebook. And while that helped, overall, it still just had that firehose effect. I was really holding out for there to be some great worksheets available, or some checklists or something at the end of the book with key takeaways, but unfortunately there was none of that. And that really is a bummer, because this book is jam packed with great info. It's just not organized in a way that is really accessible and actionable for the way my brain is wired.

I think there are a lot of powerful insights within the book. I particularly enjoyed the section regarding having customers give referrals. I am going to think more about the power of testimonials. I received a review copy from NetGalley and have left my opinion.