This unfortunately was a DNF for me.

I enjoyed Bunny. I wasn't as obsessed with it as everyone in other book spaces was, but it was still a 3-star. However, with this one, I just could not get through it. It was boring and couldn't seem to find a point fast enough or have a storyline interesting enough to keep me reading.

After getting 50% in and picking it up 4 separate times, it's time that I part ways with this book and also come to terms with the fact that Mona Awad's books aren't really for me.

(Marking as 1 star for DNF)

This book is like a spooky fairy tale set in the beauty world. It’s about a woman who discovers a mysterious spa after her mom dies. The spa promises to make her beautiful, but things get really creepy. If you like stories that are both magical and scary, this one will keep you hooked!

This one was not for me but I will still recommend to others. Thank you to the publisher for the copy so I can recommend with confidence.

Mona Awad can do no wrong in my book! ROUGE was so captivating (it had me hooked from the description, I have to be honest). I can't to read more from this incredible author!

Loved this. Weird and creepy, it has to have the right reader but if you’ve read bunny you’ll love this. Loved the tie in of fairy tales and mythology too!

I loved the concept for Rouge, the mind altering and obsessive qualities that the beauty industry can instill in our young women. It was written in a very non-linear way, which broke the story up for me in a way that made it a bit confusing and took me out of the story.

Genre: Literary Fiction/Horror

Format: Audio/E-book

4.5🌟 - I really liked it!

Okay, I feel like this book might not be for everyone but it is for me! If you’re interested in commentary on beauty culture, books that feel like a fever dream, and enjoy literary horror I think you’ll like this book!

Mona’s writing is razor sharp! I am obsessed with her prose and the interesting characters and worlds she creates.

I’ve been wanting to read more by Mona Awad since I loved Bunny two years ago! I need to read her whole backlist now.

Thank you to S&S and NetGalley for an early copy of this book in exchange for an honest review.

I knew Mona Awad went places with her writing that would never occur to me -- after reading her entire catalog, this one took it even further. I think it worked but at the same time, I felt like the narrative was unmoored. I felt like I was lost more than the main character was, which made me not really care about the consequences of her actions and the things being done to her. I would have liked a little more attachment from her.

3 stars.

This book was so unique and weird and I LOVED it! Other books have tried to tackle criticism on the beauty industry, but nothing has come close to Rouge in my opinion. It was strange and twisty and like a fever dream, and I could not put it down!

4 stars.

"Rouge" by Mona Awad is my first book by this critically acclaimed author. I found this book to be slow to start, but it eventually becomes a moody, creepy horror read full of anxiety-inducing happenings and a razor-sharp commentary about aging and femininity and the beauty industry. This story is disturbing and weird, which I guess is Awad's entire personality based on the descriptions for her other novels. It can be surprisingly funny in and amongst the creepiness and twists and turns. I can't wait to read more of her work!

Thank you to NetGalley, Mona Awad, Simon Element, and Marysue Rucci Books for the complimentary ARC of this book. All opinions are my own. I was not compensated for this review.

Not sure what I just read… but I liked it! I enjoyed the discussion of motherhood, generational trauma, beauty standards and the overall idea of women aging. This book was an amazing start to spooky season, and I will definitely be recommending this to people.

The queen of the fever dream Mona Awad is back with my favorite release of the year (and quite honestly I think my favorite release of hers to date)

Everything about this book is genius to me:
- The re-imagined elements of Snow White
- The commentary on the cult of skincare and the promise of immortality
- The way “beauty” is synonymous with “whiteness”
- Our sinister relationship with screens and mirrors
- The way daughters inevitably mirror their mothers relationship with their reflection
- The complexities of grief
- Tom Cruise and immortal jellyfish

You’ll be asking yourself wtf is happening in the first half but it comes together in the most mesmerizing and unsettling way in the second half. The tension in this book is 10/10 tingles down your spine A24-pick-this-up-please kind of good.

Rouge by Mona Awad is an eerie, surreal exploration of beauty, obsession, and grief that really pulls you in. From the moment Belle returns to Southern California after her mother's mysterious death, you're hit with a sense of unease that only grows as she becomes entangled in the strange and cult-like world of La Maison de Méduse.

The novel has this hypnotic quality that mimics the experience within the cult. Awad captures the terrifying allure of beauty standards with sharp satire, blending it with a mother-daughter dynamic that is both relatable and unsettling. Belle’s obsession with her appearance, mirrored in her mother’s life, turns into a spiraling descent that you can’t look away from.

It's a strange mix of Snow White meets cult horror, and honestly, it worked. There’s humor, but it’s laced with this deep sadness, especially as Belle grapples with her identity and her fractured relationship with her mother. The last few chapters get wild, in a good way, pushing the quiet horror of the book into something much more chaotic and intense. This was weird, a bit grotesque, and definitely not what I expected—but that’s what made it such an interesting read.

It was good, but didn't wow me. I had high hopes for a new Mona Awad book, and this just didn't live up to my expectations

A sultry, seductive story about a woman whose mother was always her greatest competition and greatest teacher. Beauty is all this family thinks of and there is an undercurrent of mystery and creeping dread beneath the surface. I devoured this one, jellyfish and all and I am so excited to pick up more of Mona Awad's books! Thank you to the author, publisher and netgalley for the opportunity to read this one!

Not exactly what I was expecting. Bunny might be a wonderful for me, because I found myself looking for more meaning in the one...

This was a slow start but once it picked up steam I found myself enjoying it much more. I wish there was more poignant commentary on the beauty industry as the story set it up for so much potential.

I wanted to like this so much more than I did. The premise was more interesting than the execution. I would recommend if you are a fan of Mona Awad's or if you enjoy the weird girl lit fic genre a lot, but unfortunately it fell too flat for me. I would say more 2.5/5 stars.

This Snow White retelling was SO GOOD! Awad uses her signature creepy/ anxiety-inducing writing style to attack the beauty industry and how they prey on women. She is merciless in her attacks on the industry and how they force women to strive for difficult (and often unrealistic) standards to uphold themselves to.
Awad does completely spell things out for the reader by the end, so there isn't much guessing on what happened in the story. It is a little unfortunate, because it doesn't leave any room for interpretation, but it was still such a great read!

A mesmerizing gothic noir set in San Diego's picturesque and wealthy beach "village," La Jolla, CA. The story follows Mira, a skincare-obsessed protagonist, as she unravels the dark secrets of a cult-like spa her mother frequented, with haunting imagery of roses and jellyfish adding to the surreal atmospher. I absolutely loved this novel.