If you’re interested in working in sports, this is a must read!

The six growing areas of the business side of sports are: analytics, esports, sports betting, youth sports, health and fitness, and fan engagement.

Interesting niche for marketing and entrepreneurship. I had hoped it was more of a sports marketing book but it was (and is aptly named) a sports entrepreneurship book that goes in-depth into what types of sports businesses are there and which are growing over the next several years. From analytics to sports betting, e-sports, youth sports, and the huge fitness and health industry -- there's something here for anyone who is "into sports" and wants to build a business. As far as sports marketing, however, the content is less than stellar. The book will help you decide what sports business you may want to be in but doesn't go in-depth into how to market in the sports industry.