This book felt like a hallmark movie in book form and I loved it. A formatting error means random letters throughout are just missing, making this ARC a little hard to read, but it's a cute and quick read with alot of charm. The main character finds herself in an alternate timeline thanks to a spell gone awry, and the ensuing adventure leads to not only some genuinely funny moments but a lot of opportunities for her to learn something new about who she is and what she really wants from life. It feels a little like the movie Sliding Doors.

The storyline gets complex as Gemma has to figure out the right next steps to not only set herself on the right path, but also do right by the people she cares about. Along the way there are some nice spicy scenes and plenty of relatable inner monologue.

This book felt like a hallmark movie in book form and I loved it.

I voluntarily read and reviewed an advanced copy of this book. All thoughts and opinions are my own.

A great cosy romance read ideal for spooky season!

This Spells Love follows Gemma and the incredible journey that she ends up taking showing her that the grass may not always be greener on the other side.

The phrase "be careful what you wish for" is entirely appropriate for this novel and there are some really important lessons that can be learned from it.

Slight spoiler, the story contains the very popular friends to lovers trope which is written really well. There's also a great amount of humour and sarcasm which breaks up the more sensitive parts of the story. Its a really great balance.

There is some spice in this book (perhaps 3/5 if I were to give it a spice rating), there isn't too much nor is there too little and it moves with the pacing of the story very well.

I have very much enjoyed reading Gemma and Dax's story and I have already recommended to lots of people I know and will continue to do so.

If your entire history with your best friend disappeared. And you met now. Would you still end up the same level of best friends. Maybe less. Maybe more?
That's what this book addresses and it does it well! It feels like a unique plot the way it's written - and the ending will leave you feeling so complete and like it's exactly what it should be.
It's got that cute fun side, with some steam too. What more could you want!
I love the main characters, they seem to fit so well and be so well rounded, but also, such a strong cast of side characters!
While I'm not always a fan of the friends to lovers trope, it's done really well here and I think people will really enjoy the concept.

Erm hello where can I get my own Daxon McGuire? This guy 😍

The plot is unlike anything I’ve ever read before and I was drawn in from the first page.

Not only are the characters perfectly crafted and well developed which is always a selling point to me. Dax and Gemma are just perfect, their chemistry is palpable, not only in the alternative universe but also in the real world. These two are soo mates they just need a little push.

I also loved how the side characters are just as developed and blend into the story perfectly.

Thank you to NetGalley for an ARC of this book in exchange for an honest review

2.75⭐️

This book sounded really good, which is why I requested it in the first place,, I loved the plot it really read like a classic romcom (with a magical twist), the whole alternate reality being a kind of snap out of it lesson that leads to them fiNALLY getting together 🤭 I liked that it was friends to lovers, the unrequited thing could’ve been highlighted a lil more to really being the angst alive but I guess that wasn’t the focus so that’s fine!! I liked the element of soulmates/the two timelines low-key being connected etc. the “this didn’t feel like a first kiss” “i feel like i know you” vibes were great!!

I wasn’t a big fan of the fmc tbh, which kinda made me not care about what happened?? She wasn’t very likeable and didn’t really stand out to me- none of these characters really felt real or like they had any depth beyond whatever attributes were required to execute the plot (her wanting to own her own business, their dynamic etc.) they felt like characters, instead of people if that makes sense…

2 stars feel too harsh but I also skimmed the last 40% so 3 stars (which i reserve for average books) feels too generous since I couldn’t even get through it, hence the 2.75. The pacing really threw me off, the book hit 60% and everything after that felt like sequential tying up of loose ends as opposed to a natural conclusion to this storyline.

It wasn’t for me, for sure, but it did have some very cute scenes/ particularly their thing of “good night dax mcguire” “good night Gemma mcguire”
“Slip of the tongue?”
“Something like that.”
Bc i aTE THAT UP!! Loved it!! This will deffo be a favourite, people are gonna love this one, it just wasn’t for me 🥲

Cute, cosy and romantic! This is a magical, fun and enchanting read. The characters felt relatable and lovable, Dax is the most wholesome man ever and Gemma is so lucky to have him in her life! Time-travel/parallel universes are normally hit and miss for me as they can become confusing but reading the authors take on this was surprisingly easy to follow. I loved this cute little read and would recommend it to others.

I absolutely loved this book. It is amazing and I am so sad to have finished it. I really like the plot of the book when she moved timelines and saw what her life couple have been like. How the actions she takes could change so much of the other world, especially when Dax's shop gets burned down. It was so sad when she had to leave the other world. I wanted to know what happened to Dax and the other version of her after she left that life. What I wanted to know when she was in the different time line, what was happening in the original one and vice versa when she left it. After the end of this I would like to know more about her sister's life and what it is like.

Gemma is dumped by her boyfriend and is finding it hard to bounce back. Together with her aunt and sister they find a spell to change her life into one that never had him in it. However she discovers this brings huge changes, everything from her job and living arrangements, to the effects on her friends and family. While she decides whether to go back to the original life or not she starts a new relationship with her previous best friend, and sparks do fly. There are a lot of pages with all the details. A romance with a time twist

Buckle up for a wild ride with "This Spells Love" by Kate Robb, where rom-com meets alternate reality mayhem!

Gemma's breakup leads her to cast a spell and wakes up in a topsy-turvy world where her best friend Dax is clueless—that’s when she understands what true heartbreak is! 🌙

The book's got pining that'll make you want to shout "just kiss already!" The emotional rollercoaster between Gemma and Dax is like a never-ending game of romantic chicken. 🎢

Robb’s writing captures the hilarious awkwardness of trying to jog someone's memory without looking like a lunatic. Aunt Lily steals the show with her wacky antics, making you wish she would call you “poodle” too!🤣

"This Spells Love" is a cozy sweater in a breezy day and perfect for Autumn. It's a heartfelt, funny journey that'll leave you grinning like a Cheshire cat. Don't miss out on this heartwarming romp! 🌟

Thank you to NetGalley and Penguin General UK for the ARC.

This has been on my tbr shelf for ages and I'm sorry I didn't get around to reading it sooner.

Gemma had just broken up with her boyfriend and is being propped up by her aunt, sister and best friend. After one bad night, her aunt suggests a spell to erase the relationship and Gemma jumps at the chance.

She's transported into a parallel timeline where everyone exists but in slightly different ways.

At the end of one month she has to decide between her old life and the parallel world.

Yes there's a love story running through the heart of the book but there's so much more: self discovery, family bonds, friendships and relationships.....

An engaging story suited to a beach or a roaring fire.

I love this witchy fun rom com! While it wasn't what I expected, i still loved the adorable and relatable characters, hilarious story and it's the perfect cosy read for this halloween. Highly recommend!

Gemma and her boyfriend broke up so as any adult would do she gets drunk with her best friend, sister and aunt. After a few drinks they perform a love cleansing spell, not the smallest move but innocent enough. Until Gemma wakes up the next morning in a strangers vet only to realize she’s been transferred to an alternate reality in which she never met met ex. Everything is completely different, her job, apartment and most importantly Dax doesn’t know her. She has to get close with him in order to reverse the spell and return to her old life.

This is such a fun concept, especially for all the romance girlies who’re looking for something different. A paranormal romance with a parallel universe. It’s easy to follow as the reader gets to follow Gemma from the OG universe as she deals with the damage of the swap and moral dilemmas. Although I wish we got to know what the other Gemma got up to to a larger extent. Some answers are given in the end but I still have questions which dragged down my rating a bit.

I loved seeing Gemma’s character growing as she goes thru the motions. Realizing all the good things she had and a few changes she’d like to make once she gets back. I also really like the others characters, mainly Dax and her family. And the romance is great as well, not sure if I’d call it friends to lovers or second chance depending on how you look at it it could be either or possibly both. The tension and chemistry is amazing.

I toughly enjoyed this one but I would’ve liked in even more if it had a dual pov.

I absolutely adored this book!! It gives me hocus pocus vibes 🥰 I loved Dax, he was definitely one of my favourite characters along with Dougie and Brandon ☺️
I love a cure cosy witchy book and that's exactly what this book was. I'd highly recommend especially for the spooky season!!

This was a really quick and easy read.
I really appreciated how well this was written, Kate Robb will certainly be an author that I keep an eye on to see what she does next.
It characters that I actually cared about, which can't always be said.
I also liked that it didn't follow the step-by-step formula that many similar romances take. It felt fresh and kept me captivated the whole way through.
And thankfully there was no silly third act breakup either - hurrah!
Thank you to Netgalley for providing me with a copy of this book in exchange for an honest review.

am a big fan of eternal sunshine from the spotless mind. So this book sound like a perfect room com for me. And definitely was a simple, easy to read and fresh book. What I recommend to read when you fancy a light and fun book. It was cute in some parts but got me bored in some ways so that’s why I didn’t give him perfect qualifications.

This was just the perfect rom com book.

Filled with funny characters a quirky plot and all round sweetness to it I genuinely couldn't put it down. It was like a feel good rom com movie popped into book form and I was living for it.

A small town romance and some spicy reading.

I was thoroughly bored reading this and couldn't stand the FMC. Couldn't get into the romance either.

3.75

This was cute, and I enjoyed some of the characters and the aspect of the book.

The main character annoyed me a lot or made me cringe. She rarely thought of anyone else until the end but I’m glad she grew better as a person

I also feel like their relationship in the parallel universe was a little rushed. I know from her end technically she had 4 years on her back but he seems to like her and fall immediately and I feel like if they dated immediately in the first place, they definitely would not have made it as a couple of friends.

Overall it was cute, and I loved some of the characters

Thank you netgalley and the publishers for allowing me to read this arc in exchange of my honest review

I absolutely adored this one. It was a really beautiful story, with great humour and a bunch of characters you can't help but fall in love with. I loved the best friends to lovers storyline between Gemma and Dax, so much in their lives had prevented them from acknowledging their feelings for one another and Gemma is soon to realise that all of those obstacles had to happen and in a perfect world, all of her loved ones would be affected if those were taken away. A gorgeous and magical read debut by Kate, that I would highly recommend.

Really really enjoyed this. A great romance book with humour and developed characters and plot. You feel connected with Gemma and understand her decisions throughout the book and hope for her and Dax to find one another again and prove that in every universe it is them from each other. I highly recommend this as you will enjoy the characters and keep turning the pages as it hits the best points of a friends to lovers romance, spice and multiverse plot. There is also a lively sisters based l=plot thread as Gemma not only begins to learn more about herself and Dax but also about her sister which strengthens their relationship malign me wish I had my own sister.