A wonderful book. Highly recommended. You will enjoy reading it. Written in a very engaging prose. Nowhere would you feel being stuck or bored. Pick it up if you get a chance. A wonderful business guide. Thanks to the author for a review copy.

START. SCALE. EXIT. REPEAT., published by Forbes Books and written by Colin C. Campbell, is actually dedicated to "all the entrepreneurs and aspiring entrepreneurs who want to learn." Campbell is a serial entrepreneur, having been associated with numerous startups including Tucows, Internet Direct, Hostopia, and GeeksforLess. He divides this new text into the 4 steps outlined in the title and then further subdivides those into Story, People, Money and Systems. There he reveals entrepreneurs' "secrets" like focusing on something you love and hiring people who are 'different' when starting out. He provides some honest commentary about his own experiences: [there were] "times when I partied like it's 1999 and times when I wanted to climb back into my cave and curl up into a ball." Campbell breaks up the text with quotes and graphs and offers several lists, like key values. He writes about developing the business as well as balancing one's personal life suggesting, for example, that readers "delegate responsibilities, not tasks." Entrepreneurs, even aspiring ones, are likely familiar with many of the suggestions here, but still may enjoy a run through this very accessible text. 3.5 stars

Why does scaling a business seem like such an abstract concept? This book not only tells us that it's possible, but it shows how to do it, Well written and informative.