A multichannel digital journey that is both easy to use and very thorough for retailers. The author's former employer, Tesco, serves as a major case study in the book, and there are other fascinating retail instances as well. I think the Tesco case study is interesting because it traces the company's evolution from a traditional brick-and-mortar store to a more modern, customer-centric, and individualized online retail strategy. Disruptive firms like Deliveroo and JustEat are helping many traditional businesses, such as cafes and restaurants, find new digital ways to connect with their customers. There are some fantastic ideas in the book that you can put into practice in your retail business right now.

Thank you Netgalley and the publishers

I enjoyed this, great insight into retail with real life case studies.

Thank you NetGalley for my complimentary copy in return for my honest review.

'Omnichannel Retail serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data'

Using really clear and insightful case studies, Mason and Jarvis offer insights into how to best use omnichannel retail, for retailers of all sizes and segments.

A key, and valuable guide for anyone responsible for overseeing retail. Full of strategic guidance drawn from Mason and Jarvis' 40+ years of experience, this is a must have book