SMART STARTUPS, available from Harper Wave, is written by Catalina Daniels and James H. Sherman, both of whom are Harvard Business school graduates with experience as consultants (McKinsey and Bain, respectively), serial entrepreneurs, and angel investors. They have collaborated on this text to outline "What Every Entrepreneur Needs to Know -- Advice from 18 Harvard Business School Founders." A primary goal is to share real world experience and perceptions from fellow alums and entrepreneurs like Jenny Fleis of Rent the Runway or Anthemos Georgiades from Zumper, the rental platform. Daniels and Sheran contend "one of the key takeaways from our interviews in this book is that one can learn to 'start smarter' but the challenges and the learning will never stop." They offer an inspirational take on that journey, sharing insights about the passion to create, being resilient, and importance of timing. In addition, they stress the importance of planning and how "landing a good idea often requires a deliberate, lengthy ideation process." SMART STARTUPS is filled with quotes and guidance that merit thoughtful reflection. Each chapter opens with a one-line summary (like: "Customer feedback should blow you away. Anything less means you keep refining.") and then Daniels and Sherman include subheadings with commentary from their many successful interviewees. Budding entrepreneurs, as well as more established ones, will enjoy learning from this text. 4.5 stars