Niching Up: The Narrower the Market, the Bigger the Prize by Chris Dreyer offers a compelling blueprint for professionals seeking exponential growth by embracing specialization. Through actionable insights and real-world examples, Dreyer demonstrates how focusing on a niche market can unlock unparalleled opportunities and success. Ideal for entrepreneurs, marketers, and business leaders, this book is a must-read for anyone ready to stand out, dominate their field, and achieve lasting impact.

A wonderful book. Highly recommended. You will enjoy reading it. Written in a very engaging prose. Nowhere would you feel being stuck or bored. Pick it up if you get a chance. A wonderful business book. Thanks to the author for a review copy.

In Niching Up, Chris Dreyer explored how we can discover our niche, attract more clients, how to eliminate waste, raise your fees, and handing referrals. He begins the book by explaining how he was working as a full-time basketball coach and detention supervisor. In 2006, he started doing a side job of affiliate marketing. The first website he created was lose your double chin. He made it sort of as a job and it actually made money and was a top-rated site for double chins. He ended up making over 80 different sites and made some money off of them. He started his digital marketing agency and he had a dream of working in the legal industry. He became his own SEO agency. He discovered his niche and was to step into his dream. He also shared the fear of niching and how people have a fear of saying yes to one thing can lead to us missing out on something better.


He begins the book by discussing the Attack of the Clones, which is Star Wars movie. The movie features tons of lightsaber action scenes and battles occurring. There was one fight that happened that shifted everything. In the distance, there was a random purple lightsaber of Mace Windu. Samuel L. Jackson plays the part in the movie and he was the one who had the niche to ask for a purple lightsaber because he wanted to be different and to stand out. He wanted to easily recognized. He used this exampled to explain how when we are niching and we are doing something that hasn’t been done before we are causing us to stand out from others.


Another impactful chapter discussed premium pricing and walks readers through how they we can move through different price points. When we become an expert in our field, we can eventually move to charging more for our services. One of these reasons is because our customer will pay for more based on our experience and expertise. He explained how we can collect data on the industry and to see how compare to us. We can also test the market to see what they will support with our higher rates. He teaches readers how important it is to increase the value of what we are offering.


I would recommend this awesome book to anyone who is ready to found out their niche and to grow their business. I like how he uses a lot of guy type shows and movies throughout the book to compare some of these included Star Wars and Justified. I immensely love how he taught readers how to increase their premium pricing and the stages they can use to figure out how to effectively charge based on our expertise. I liked how he described referrals and how we can create and develop relationships that encourage referrals. The conclusion of the book was very beneficial because he broke down everything and how he related personally with each chapter. It was a nice quick overview of the entire message of the book.




"I received this book free from the publisher, Lioncrest Publishing for my honest review.”

Not a terrible book. Some of it is interesting and if you were to be another Chris googling how to be successful/make money this is the book version of an answer. That being said, the book also reads as another way to make money and not quite as authentically as a book. Thanks #netgalley for the read.

I really enjoyed this book. It is a quick, easy read with insightful content. I have been struggling with how to write specific content for my target audience on my blog. After reading Niching Up, I realized that I needed to narrow my content so that I could become a trusted resource for my audience. I will be implementing many of the strategies that I learned in this book. This is an excellent resource for bloggers and other online businesses.

Specialization Pays Off
Chris Breyer provides insights and guidance on the benefits of specialization and establishing authority within a chosen market. The author shares personal stories about his youth and how he established an award-winning SEO agency that specializes in personal injury law firms.

My Thoughts
A niche is defined as a specialized segment of the market for a particular kind of product or service.

This book contains a great deal of knowledge about an important business concept. The author explains how you can demand higher fees if you specialize in a niche topic.

"It was my goal in writing this book, to change the narrative on niching from being about scarcity to having an abundance mindset. Niching is not restrictive, it provides opportunity."

Mr. Breyer writes in a style that is pleasant to read and easy for a layman to understand. He emphasizes the importance of networking and giving/receiving referrals in building a successful business. He believes that if build a reputation of excellence in a specific niche, you will have plenty of clients.

My Rating: 5 Stars Out Of 5

As an entrepreneur being a Jack of all trades is not what I want to do in my business, I want to focus and do something really well. When I saw this book I knew I had to read it. In only 8 chapters I learned a that working niche is definitely for me. I’m regret that I’ve waisted a lot of time, money, energy on spreading out instead of narrowing my focus and flourishing.
The author explains how having less clients/smaller market may bring larger profits. Being an expert, standing out will bring more profits. It’s not for everyone, he also give the negatives. He explains how he found his niche, working SEO, marketing and other issues.
Everything is explained in fairly clear language, with some fun thrown in. It’s not a guide/workbook with detailed steps but a beginning to thinking of what might be a good niche or not for our business. I would recommend it to entrepreneurs/small businesses as a must read.

This was a good book that I enjoyed reading. It offered insights into how to focus on a particular subject instead of remaining more generalized. It explained the importance and gave examples of how to best implement pursuing a specific niche. It was a decent read I would suggest others looking for clarity and direction check out.

Thanks to NetGalley and the Publisher for the arc.

Whether you pronounce it 'neesh' or 'nitch', you may have heard the saying, "The riches are in the niches." Niching Up offers some smart, counterintuitive advice - instead of trying to appeal to everyone in a crowded market, small businesses should zero in on serving a narrow niche really well. Author Chris Dreyer makes a convincing case that “going small” this way can lead to bigger profits and success by tailoring your offerings to an underserved group of customers. Worth checking out if you're an entrepreneur or marketer who's been looking for a fresh approach.

This business book extolls the idea of niching up, as the title indicates. What that means is specializing your business to cater to a subset of the general market. For example, instead of selling to lawyers, focus on only industrial accident lawyers. This allows you to be seen as the expert in the niche, and so build much closer relationships with a smaller group of prospects and clients, becoming the go-to guy in your niche.

It's definitely something to consider, and the author goes into pros and cons, and the methodology needed in order to niche up. It's not for everyone, as he makes clear, nor is every niche going to be a profitable one. He's very honest.

The book is a bit more general than I'd like, but I guess that comes with the territory. It can't be too specific without actually picking a niche and doing a case study, which would make the book a lot less attractive except to those already operating in the market covered.

Worth reading and considering, but there's going to be a lot of further research required if you're going to apply it. It's not a formula, but more of a framework that needs to be very, very finetuned.

This was a very useful resource with the pros and cons of niching a business. I probably could have gotten the same value out of a well-written article, but I appreciated the variety of examples included.