"Social Media Strategy" by Julie Atherton is a comprehensive guide that goes beyond typical social media how-tos with practical advice and up-to-date strategies.
This updated edition combines timeless strategic principles with cutting-edge insights, making it essential reading for marketers at all levels.
Atherton's ABC (audience, brand, campaign) model provides a solid framework, while real-world case studies and expert interviews offer practical applications.
The book expertly links social media to broader marketing strategies, covering topics like brand purpose, customer journeys, and emerging AI technologies.
An excellent balance of theory and practice means that the content is relevant and valuable for industry professionals, start-ups, small businesses, and students.
Whether you're a seasoned marketer or just starting out, this book is an indispensable resource for navigating the ever-evolving social media landscape.

Fascinating book that gave me great insight . Easy to read and very straightforward direction

I’ll be recommending to everyone that I know . If you haven’t seen this yet then add it to your shopping basket today .

A comprehensive guide to plan your social media strategy.

Today, so many of us are navigating social media. The knowledge of how to market yourself is vital for small business.

I've read a number of these books and can say that this is a comprehensive guide.

The book is broken down into sections which make it easy to follow and implement, without feeling too overwhelmed.

A great place to start for someone wanting to know about algorithms, ai and dealing with a crisis.

A very useful book, which I learnt a lot form.

Thank you NetGalley for my complimentary copy in return for my honest review.

"Social Media Strategy" by Julie Atherton is a game-changer for anyone navigating the ever-evolving landscape of social media. Atherton's approach is refreshingly practical, offering tangible insights that make you feel like a social media guru in the making. The book seamlessly combines theory with real-world examples, making it a valuable resource for both beginners and seasoned marketers.

What sets this book apart is its knack for demystifying complex concepts. Atherton breaks down the intricacies of social media platforms, dissecting algorithms and trends with a conversational flair that keeps you hooked. The tips and tricks she shares are not just theoretical jargon; they're actionable strategies that can be implemented immediately.

Whether you're a business owner, marketer, or just someone looking to up their social media game, this book provides a roadmap for success. Atherton's witty writing style makes learning about algorithms and analytics surprisingly enjoyable. "Social Media Strategy" isn't just a guide; it's a friendly companion on your journey to social media mastery. Highly recommended for anyone ready to turn their online presence into a powerhouse.

A comprehensive primer to social media. I would suggest it to those new to the business and those needing a refresher. The crisis management section is reason enough to purchase this book. While it’s something you hope you’ll need, it’s a quick and easy resource to have on your shelf.

This is a very comprehensive book on social media strategy, taking you from the start to more advanced uses of social media. It covers pretty much everything you might need to know but is very much aimed at businesses. However, there is still a lot of information to help the individual that wants to build their social media presence. It may be in depth but it is easy to read and does not feel like a chore. I recommend this book to anyone who wants to up their social media game.

The perfect practical guide to social media! It's the most in-depth guide and a new, updated 2nd edition. Though I never read the 1st edition, this one is comprehensive and covers why social media is now mandatory for businesses and what to expect from social media outreach and strategy. It covers how to align social media to your brand and how to introduce social listening to general insights that can boost a businesses bottom line. Case studies are helpful throughout. The most helpful to me was the coverage around organic vs paid social media to reach business objectives and how to measure the results of each. I hope to never have to use the crisis management section but, if you need it, it's there! What a wonderful, comprehensive primer on social media that should be on every social media manager's shelf.

I really needed a fresh perspective on what's happening on social media after I took a year off and this book helped me a lot to get right on track to start working again