I read a lot of ecofriendly books so it is no surprise that I gravitated toward this one.
I loved this book because she:
1- Didn't use scientific jargon that she wasn't willing to explain.
2-Admitted the places where she failed
3-Wrote something approachable and realistic for someone like me who is trying to live a more ecofriendly and sustainable life while living on the outskirts of a major metropolitan area.

The target audience is really geared towards entrepreneurs and business owners. While there are suggestions for individual contributors, the author doesn’t really engage with people with less power. Personally, I think the story would have been more powerful as an autobiography or memoir. While there were plenty of anecdotes and life-experiences, the bullet point lists and how-to sections took away from the enjoyment of the book and didn’t add much useful content to the cannon of environmental suggestions.
As a former-farmer, I did appreciate the authors views on fly-over America and the value of engaging with and truly listening to everyone regardless of your (mis-)perceptions of them.

"Seeing Green" summarizes where we are in our attempt to turn around climate change and make our planet livable again. Author Lance uses informal and fun language to engage the relatively uninformed reader who doesn't keep up with more scientific publications. This book belongs in every high school and junior college library. It would also make a nice gift for any young person on your gift list.

I can understand the passion the author has for paying attention to what we can do to help save our planet in the condition that it is in. I really appreciated the work she is doing and has done to make an effort to let others know that they can help to conserve what we have left of our world before it gets worse in the future. With that being said I am not sure just how many people will take this book seriously and actually consume the knowledge that's laid out. In reality not many people will take to heart the fact that the world we live in is suffering, and this book is giving a few key points on what we can do to help it in our own ways. But how many people are really willing to open their eyes and read it. I hope those that read this book at least take into mind her tips on being a conscious consumer, at least be mindful of the purchases you make and how powerful consumerism is. I give it a 4 because of the passion the writer has, you can tell in each page this is something she really wanted to get out to everyone for the betterment of our climate.