The artist in me loved seeing the different ways a story can be incorporated into a piece of art so creatively and beautifully. I enjoyed this book tremendously and loved the storytelling and thought process the author shared about each of the logos that he created. The techniques and processes in this book will be very useful for anyone wanting to design logos that are eye catching, meaningful and relevant for a long time. They would also be good for designing any art piece with a message to convey.

5 stars from me, Lovely book with lots of logos to look at and admire.

This book was great! If you're a fan of James or Aaron Draplin, this is along the same lines.
Great explanations and case studies.
Very motivating to improve my own logos and branding, going back to the basics. Could've been slightly longer though.

Thank you Netgalley for providing me with an eARC in exchange for an honest review.

Learn to draft and sew your own customized clothes that fit you perfectly and make you feel fantastic.

Informative but left a little to be desired in the execution.

A collection of expertise worked hard for over decades in the industry. This is a guide to the authors lifelong passion and a showcase of the skills he has honed throughout his career that led to creating his own design company.

Full of striking and bold imagery (as you would expect from a book about creating great graphic designs) it feels like a textbook that's wearing the latest fashion trends and is "one of the cool kids"

I have very little in terms of artistic talent, however I genuinely believe I could put together a solid brand logo with what I have learnt from reading this book!

4 ⭐️

Very thorough steps through the authors' process. I have always had an interest in minimalist logos and this will be helpful in future projects.

Seeing the steps that he went through to get to some of his completed logos was very interesting and informative.

**Thank you, NetGalley and Rockport Publishers for sending this book for review consideration. All opinions are my own.**

Logos That Last by Allan Peters is presented as an introductory text for people who are new to graphic design and brand strategy and want to learn to create lasting visual branding. Despite the title, only about half of the book is about logos as we think of them in common parlance - what in the design world is called a visual mark. The book also covers badges, brand patterns and illustrations, icons and, very briefly, typefaces one might design for a visual identity/brand.

I happened upon this ARC from netgalley (thank you for providing me a free copy in exchange for an honest review) right as I'm working through a visual identity project for my Introduction to Graphic Design class. It seems like I would learn quite a bit from a good guide at this time. However, I feel like the scope of this book is more limited than the name, Logos That Last, suggests. I was expecting to read about logos made by a variety of designers that have stood the test of time. Instead, the vast majority of this text was about the author's recent work. There was a nice section about finding vintage logos to gain inspiration, but that was the extent of looking at designs by people who weren't the author.

The author's design style doesn't show very much variety. In fact, since he has redesigned a church to look like a bank branch (see chapter 8, Case Studies), I suspect that the author could gain more flexibility in his view of what makes a good design for a visual identity.

There is a case study where the fairly unique logo for a coffee shop was redesigned to look like a generic late-2010s graphic, stripped of its original personality. Some of the designs featured in Logos That Last are nice, but with so little variety in the style that is featured in this book, the examples become repetitive.

Sections of the book felt like an ad for the author's business. While some history about his design business might make sense to include, there is an entire chapter devoted to an online store where the author sells his personal designs (which, he explains, he created during a slow business time during the pandemic) on hats, T-shirts and posters. This is not something I go to a guide to logos that stand the test of time to find.

The first chapter or two have nice advice about creating logos. But the book could be seriously strengthened by including a greater variety of designers and taking the spotlight off the author. As it stands, it reads too much like one designer's portfolio to qualify as a "landmark guide for designers and brand strategists of any level."

Wow, this is a gorgeous book! So impressed by the simplicity yet quality of instruction around branding logos, badges, and icons. The case studies at the end are plentiful and beautifully illustrate the concepts shared in the first part of the book. Highly recommend for anyone: someone just starting out in graphic design or even for experienced graphic designers as it is sure to inspire you to up the quality of your work! Well done — a beautiful reference AND coffee table worthy book!

While I am not a designer, I really enjoyed this book. It was visually pleasing and I think would be one that would be nice to hold and look through in a physical format. (I read an ARC e-book).

I enjoyed learning about his design process, and I think elements of it and how he communicates to customers are more universal then just design. He does a really good job of making concrete suggestions as well around branding. He makes some concrete suggestions that gave me some 'aha' moments - like how to create a logo as a combination of one or more nouns by looking at the similarities in angles (so areas where one could flow into the other). This among other suggestions was totally obvious now that I hear it but I never would have thought about it this explicitly.

I like how he uses examples as well for how he iterates between versions - its cool to see the final version and then how he got there. Without this its hard to imagine how a work in progress gets so polished.

I enjoyed the suggestions around presenting his designed and getting feedback from the client as well. Its clear he is both an expert and also a good teacher. The suggestions from this section are the little things that would be obvious to someone who has worked in this area for a while but for someone who is new they wouldn't have this process.

The book moves between high level examples of his work, iterative examples (ie how he got there), and concrete specific design suggestions. Its a good balanace of all three I think.

Overall I was really glad I picked this one up.

I'm a designer, that's what drew me to this book. It was very well organized and inspiring, both visually and from an entrepreneurial standpoint. There were some religious/political statements toward the end, just an FYI if that might bother you, but they all fit in visually and their stories were told; inspiration for creation. It didn't bother me, just wasn't expecting those sorts of things after the more corporate/town/consumer-geared designs. Anyway, I really enjoyed this book! Would be great to have around any creative office/studio or as a gift.

I really loved this book. As a marketing professional and designer, I was really intrigued by the case studies. I want to do my own negative space alphabet now. I appreciated all the thoughtful designs. I will say there is a lot of mentions of religion/ faith.

I teach a course that has a partial focus on non-literary texts including advertisements and other “commercial” texts such as websites, billboards, packaging, etc. Logos are obviously an important component of such texts, and I appreciated this book provided not just a description of the factors that should be considered when developing a logo but also an analysis/study of a number of logos. While logos are only one component of non-literary texts such as advertisements, they are an important one, and I see this book as a valuable resource to help orient students to the factors that are considered when developing a successful logo—and articulating how visual choices shape meaning.

A great book about the usage and importance of great branding and logos. You definitely find a lot of help and inspiration, i know I did!