This book is a refreshing take on business growth, highlighting that it's not just about sales but a leadership journey. The author guides leaders on integrating strategy, leadership, and sales to create a compelling customer experience that goes beyond the product. His insights resonate, urging leaders to be intentional in fostering a growth mindset within their teams for true and sustainable success.

Upfront I thank NetGalley, the publisher and the author for this advanced review copy. I selected the book on the day before release so completing it took some time.

Growth is a leadership issue, not a sales issue.

This line in the book blurb got me interested in the book and despite the late date, I had to read it.
A very powerful statement and one which I have personally seen happen to an organisation up close and personal. As a senior leader and not the founder, the leadership or lack thereof meant that the organisation was going nowhere and in a non-profit in its truest sense, my colleague and I as the Executing decision makers kept the sales (read funders) high and happy with margins hitting the roof (read savings and adequate funds) with even the Covid not creating much dent. The leadership of the founder ensured that the system collapsed and growth plateaued and then spiraled down.

I wanted to read whether Scott had something similar in mind and this is something that is of vital interest for all readers whether they are workers, founders or institution builders.

The book provides this and much more with an understanding that the various facets of a business environment whether it is the Sales, Leadership and/or the Strategy, needs to be aligned with each other to ensure that the business will flourish.
I particularly loved the inbuilt note to CEO's about the delegation of this book to underlings. It is a caveat in right earnest as this book if used as a manual by a business owner/ business can only be applicable in toto. This means that the final/sole decision maker or the team, ,i.e. the decision making Board has to be the one reading this as they are the only people who can make it happen, The Alignment.

A team leader can use the pointers for her/his betterment but would not be in any position to change the DNA of the organisation, which can only be done by the founders/CEO's.
The focus here is on the sales process and the book has a defined road-map to grow business by increasing customer experience. Particularly true in todays world where an average person is reluctant to go into sales because of the stigma and pressure attached to it. Scott espouses a integrated strategy for sales in which everyone in the system is invested thereby making sales central to the growth and not just an extension.

Today as an owner of a business startup, it is highly satisfying to see that someone has put words into actionable points and provided a plan to take things forward. It resonates with my own experience and I expect it to resonate with the world.
In a world where help books are a dime a dozen there are a few which stand the test of time and can be considered landmarks in their niche. I personally proclaim this book as one that is a landmark and one which every person who considers getting into business or is in business to use as a business almanac, a decision that she/he will never regret.
Recommended reading.