A good basic intro to PR for business with a focus on ethics, authenticity and integrity. More examples from other industries would have made this even more relatable, but there are also many other books for that.

Sophie Attwood's Beautiful PR is a worthy read for any business owner looking for an introduction to public relations (PR) or earned media — even those just looking to dial in how they communicate about their brand. It is not really a read for for folks in the industry. While I appreciate the push for practicing authenticity and ethical PR, these concepts are they only thing differentiating the book from any other sort of intro to PR.

Attwood is clearly well-credentialed and niched (great practice, good for her!) — but this means most examples or case studies in the text are from the beauty/cosmeceutical industry. While she does her best to find the universal learnings in these examples, and sometimes succeeds, the general reader could be better served with evidence from various industries.

If you're a small business owner, not yet ready to hire out your PR, this book is an easy, readable intro to the basics. If you're not in that position, you'd likely be better served elsewhere.

This book wasn't quite what I thought it would be. That being said, it had some interesting tips and information I didn't know.

The book "Beautiful PR: Finding your brand’s heartbeat for authenticity in communication" by Sophie Attwood is a valuable resource for the beauty industry.

It provides a new manifesto rooted in integrity, offering a clear and compelling communication strategy that connects with customers at an emotional level. The author, an award-winning global communications expert, specializes in the beauty, wellness, and health sectors, making this book tailored for the beauty industry.

However, the ideas and strategies presented in the book can be applied to public relations in any industry, making it a great resource for anyone looking for beauty PR tips that can be adapted to other fields. The emphasis on honesty and authenticity in communication makes this book a valuable asset for PR professionals across various industries.

While it may not be a generalized PR book, its insights and strategies make it a worthwhile read for anyone seeking to enhance their PR efforts, particularly in the beauty industry. However, consider other books if you're looking for a generalized PR book.

what an amazing guide!!!! this is definitely going to help me for my branding - full review coming soon, but i am OBSESSED.

It is the first time I am reading this author's work, and I did enjoy it. This book is incredibly full of helpful information and advice to get you started on your PR journey.

Thank you to the publisher Practical Inspiration Publishing and Netgalley for an ARC in exchange for my honest review. This book will be release on November 7.

In a landscape often marred by deceit and spin, Sophie Attwood presents a fresh, invigorating manifesto firmly rooted in integrity, honesty, and authenticity. Prepare to embark on a transformative journey through the pages of this book, where your perceptions of PR will be reshaped.

In an era saturated with filters and façades, the need for communication strategies steeped in truth and authenticity has never been more paramount. "Beautiful PR" emerges as a ray of light in this filtered world, urging businesses to create a genuine connection with their customers. Attwood's approach is a revelation AND a revolution in how we perceive and practice public relations.

At the core of this book is the idea of finding your true brand voice. Attwood guides us through the process of unearthing that authentic resonance that speaks to the core of your brand. It's not just about transmitting a message; it's about forging an emotional connection with your audience. The result? A communication strategy that informs and captivates, that doesn't just sell but inspires.

Attwood's credentials in the world of global communications are stellar. With a specialization in the beauty, wellness, and health sectors, she brings a wealth of knowledge and expertise to "Beautiful PR." Her award-winning campaigns and her remarkable portfolio of successes with renowned brands accentuates her position as a luminary in the communications industry.

"Beautiful PR" is a guiding light, a roadmap to success in a world that hungers for authenticity. It's a toolkit for businesses looking to elevate their reputation, secure their place in their industry, and flourish in an environment where the authentic brand heartbeat resonates with customers and stakeholders alike.

Sophie Attwood's work is poised to become a new standard -- Transformative power of integrity in PR and marketing. "Beautiful PR" is a radiant revelation, a platform for a more beautiful way to connect, communicate, and grow. In a world often veiled in shadows, Attwood's book shines, reminding us that authenticity is the most beautiful form of connection.

"Sophie Attwood's 'Beautiful PR' illuminates a path to authentic connection and communication."

"Discover the radiant power of honest brand communication."

"An inspirational guide to elevating your reputation and winning hearts through PR."

"Sophie Attwood's expertise shines bright."

"A must read for businesses seeking a more beautiful way to grow and connect."

"Unlock the secrets to authentic brand resonance with 'Beautiful PR'."

"Attwood's book is a sparkling jewel in the world of marketing and integrity."

"Experience the transformational magic of authentic branding."

"A revelation in the world of PR and marketing."

"Sophie Attwood's book is the north start of authentic communication strategies."

Beautiful PR is full of helpful information and advice to get you started on your pr journey. As someone who doesn't know much on the topic I found this very interesting and eye opening, and learnt a lot from this book. I was grateful for the definition between marketing and pr being described as that's something that I'd always wondered and now I know the difference! The information on pitching to the media was also really detailed and helpful. This book will be a great resource to anyone looking to learn more about PR.