Thank you to NetGalley for the ARC.

If I Loved You Less is a modern retelling of one of my top 10 favorite books of all time-- Emma by Jane Austen. This version follows the matchmaking misadventures of Humaira who ultimately falls for the man she least expects.

I really enjoyed the romance in this one. Qureshi amps up the tension between Humaira and Fawad in a way that should satisfy most modern rom-com fans, whether they are familiar with source material or not. I did think that at times the humor was a miss for me. I loved the Pakistani Muslim specificity throughout the novel, but I thought that Humaira could have had a little more complexity to her toward the beginning.

Overall, I recommend this to any Jane Austen superfans and anyone looking for a rom-com with a Muslim FMC/MMC.

Rather than reading Emma, I watched it as Aisha, a new age Interpretation of Emma. I loved the movie, but I must say it was a bit bold. I wanted something traditional filled with more values, and guess what when I came across the blurb of this book, I jumped on it, being a halal romance was an added plus, because cue more slow burn, cue old age romance which I really like.

But I was caught by surprise as soon as I started reading. The book was filled with layers, especially of Humaira, our MC. Her love for family made me fall for her right away, a girl of my own heart, lonely due to her mother passing away due to Cancer. She is very traditional but head filled with romance ideas *wink*.

Coming to Fawad, the other MC, gorgeous according to Humaira's eyes, but has a cute love hate relationship which has boundaries that made the reading experience very satisfying. I really loved the traditional slow burn romance between them. It made the connection more substantiated, which was a big plus. Both being readers was another added plus, Fawad was so sweet to Humaira.

The Matchmaker angle was cute, added its own fun elements to the story, making me laugh with its sweetness. Each part of the story had its own special place - matchmaking, new love, family which made the whole book a really enjoyable read, likewise every character had their own sweet part to play.

I enjoyed reading this one. I am gonna be on the lookout for the author's next works.

An absolutely delightful romantic comedy, riffing on Jane Austen’s Emma and numerous romcom classics, but with the backdrop of Muslim American culture.

A huge appeal for me was that I’ve never read anything like this and I discovered so much about the life of well to do Pakistani immigrants to the USA. It’s a world of privilege, of close family ties and I absolutely adored learning about it through the eyes of rather spoilt Humaira, a young professional woman who believes absolutely in love, and that ‘the one’ is just around the corner. Or maybe, even, a few doors down the street.

A fresh take on a classic trope. Thoroughly recommended.

This was not what I expected but was a ton of fun. Down to earth and funny, this is a great read for anyone who likes rom com.

If I loved You Less is a modern day retelling of Austen’s Emma with a twist. I love Emma so when I saw this I couldn’t wait to read it.
For Long Island native Humaira Mirza, love is her specialty, and her successful matchmaking for her aunt and sister proves it. At twenty-three, she’s ready for romance herself, eyeing the charming Rizwan Ali as the perfect match. However, her attempts are met with disapproval from family friend Fawad Sheikh. As her matchmaking leads to unexpected chaos, Humaira begins to realize she might actually care about Fawad’s opinion.
This is a light hearted, charming and funny halal romance and I really enjoyed it. If you have read Emma then you know how it goes pretty much and Humaira and Fawad are delightful leads.
I received an advanced review copy from Netgalley and I am leaving this review voluntarily.

Thank you so much to Colored Pages Book Tour and Aamna Qureshi for the finished e-book of this lovely book!

Absolutely adored this Emma retelling with Pakistani culture is integrated well and the family dynamics healed by broken heart from reading Monday Isn't Coming. IYKYK.

Humaira and Fawad were THE cutest hopless romantics, exactly what the doctor ordered after the heavy topics I read in September. and the angst! I love Aamna's writing style. I have never read Jane Austen's Emma (as a lover of all Austen I have read to date, this is a crime), that did not take away how much I enjoyed reading this book. Humaira was truly a hot mess but that's also why I was so invested in her! Fawad was grumpy at times but he was written with a great balance, he saw Humaira for who she truly was and didn't back down when others would have. The mutual pining and angst in this book was done so well. It's important to note that this is a halal romance, so there was no depictions of PDA but it did not take away how romantic and swoony this book was.

PS. HE ANNOTATES HER FAVORITE BOOK. Another reason IRL men cannot compare to fictional ones.

This was one of the cutest romances I've read in a while. I enjoyed reading about the main characters, and the antics they had to deal with from family and friends. It kept me laughing, entertained and rooting for love. Now I know a lot of people have said it's a retelling of a Jane Austin story, and TBH, I've never read a Jane Austin book ( although I've heard of her, they were not something that I wanted to read), so as far as that aspect, I can't say that it is or is not accurate, but what I will say is that I loved this story and couldn't put it down until I was completely done with it. This is definitely an author that I will look for future works from.

a hopeless romantic plays matchmaker and meddles in others' lives while trying to find her person. will she find him?

thank you so much to colored pages book tours for having me and to the publisher and author for the eARC!

you should definitely read this book if you love:
💗 slow burn romance
🦢 pakistani mcs
🌟 desi family chaos
🫖 period romances
💌 classical retellings with a desi twist

OMG, THIS BOOK?!? ngl when i started this book, i had no love for humaira, cause girl couldn't stop meddling at all!! i was like, please stop 😭 but once you read more further and get to know the real her, you realize that's all a front covering her real self 🥺💔

this is an emma retelling, and i have never read the original, but i dont think i want to anymore cause this is the new classic. the writing in this was an elegant masterpiece!! it gave me strong classic vibes (miss aamna even used the word demure, even before it was a trend! 😂)

and then there's fawad, man was so lost in love, even a blind person would've noticed but our lil humaira was a little too dense to notice 😅 but in the end everything came together like it was supposed to and that's all the matters to me 😌✨

and even if we set aside the romance, this book is pure perfection! the worldwide desi experience and the chaos of being desi is so well written, it felt like home 🥹🎀

anyways if i loved you less, is out in stores now and go grab your copies asap!!!

It was such a delightful, witty romance that captivated me since the start to finish. I really liked the dynamics between Humaira and Fawad , their banter was so fun. They perfectly fit each other.

My favourite quote: “If I loved you less, I might be able to talk about it more. You know what I am – I have lectured you and scolded you ... but you understand? You understand my feelings?”

Read this book if you like:
- hopeless romantic x cynic
- idiots to lovers 😭
- mutual pinning
- halal romance (no kissing)
- Pakistani-American characters
- Jane Austen 'Emma' Retelling

3.5 star!!

💚I devoured this book! 😍 A culturally diverse take on the beloved Jane Austen’s Emma! 💖

Tropes:
💎Friends to lovers
💎Bonding over books (isn’t this the best 🥹)
💎He falls first
💎Pining
💎Emma retelling
💎Diverse representation 🇵🇰

💚Beautiful and smart Humaira, loves matchmaking. She’s eager to find happily ever afters for her family and friends. After meeting Shanzay at work Humaira is now excited to find the perfect match for her new friend. However, Fawad, the handsome family friend advises Humaira against her matchmaking pursuits on a regular basis. In the meantime, the long absent Rizwan revisits which makes Humaira wonder whether he’s her own happily ever after. But then, what are these new feelings she’s having for Fawad? And why is he so disapproving of Rizwan?

💚I thoroughly enjoyed this book! The title itself is smartly written because “If I loved you less” is an actual dialog by Mr. Knightley when he’s sharing his romantic feelings from the original Emma novel 🥰.

💚Even though this is a retelling there are considerable changes to the plot which kept me well engaged. I loved getting to know more about Pakistani culture and traditions as well. I also loved how a serious character like Fawad became wholly undone amongst his feelings too 🤭. Always a fan of pining 🙈. Especially enjoyed the twist in the end involving Humaira’s father which is a nice change from the original Emma. Who thought we will have two matchmakers in the story instead of one? 😁

💚This is the fourth Emma retelling I’ve read and got to say my heart is full. The humor, emotions, romance, pinning, sisterhood, alongside the colorful characters made this story such a great retake on the classics.

💚If you love classics and appreciate a retelling with lush and diverse characters, this would not disappoint you!💚

3.5 stars
“if i loved you less” is an emma retelling, but i’ve never read emma before so i’m new to this story and i really enjoyed it! i think if you’re well acquainted with the classic or just want a romcom with a bit more of an emotional depth you’ll love this book 🫶🏻 i really enjoyed the witty writing, the characters and the narrative arc - i especially appreciated the main character’s strong relationship with her sister, which reminded me a lot of mine. i also loved how character driven the story was, and the romance was so so sweet! i think the author did an amazing job of conveying the idea that love doesn’t have to be about grand gestures or big words. i however kind of despised the main character for the most part of the book - i get that the goal was to show that she was loved despite her flaws, but her arrogance, selfishness and the way she treated people around her was just not okay, and made it hard for me to like her even when she was being nicer. overall if you’re looking for à new favorite romance book with great representation then “if i loved you less” is the one for you!!

Pakistani-American Emma retelling! I loved it so muchhh, the book was unputdownable from start to end 😭 all the matchmaking and meddling and pining and swooning were soo >>>>> so much of this book was unrequited and oblivious pining between the main couple and I so loved it 😭 10/10 would reread and annotate

💫 Also the "Ugh, as if" scenes was delivered PERFECTLY

💫 Also, also, there's a cute swoony scene where the MC and her love are admiring a caterpillar 😭 mentally, I'm still in that scene

-- ty to the author, the publisher and @coloredpagesbt for an advanced copy!

This was a simple, fun, easy and quick read. The perfect type of book for your holiday, beach, pool kind of read. This is a first for me by the author and one I enjoyed and I would read more of their work. The book cover is eye-catching and appealing and would spark my interest if in a bookshop. Thank you very much to the author, publisher and Netgalley for this ARC.

http://thesecretbookreview.co.uk

I adored this somuch, Humaira made such a great ‘Emma’ she was perfectly loveable whilst still interfering and annoying at the same time too, never truly disliked, it’s such a fun and light-hearted romance, it’s exactly what I hoped for and can’t wait to read more from the author

"If I Loved You Less" by Aamna Qureshi is a captivating and thought-provoking novel that explores the complexities of love, identity, and self-discovery. Qureshi’s writing is lyrical and emotionally resonant, offering readers a deep dive into the intricacies of relationships and the challenges of understanding one’s own heart.

The story likely centers around a protagonist who is grappling with their feelings for someone they are unsure they should love—whether due to societal pressures, personal insecurities, or the fear of the unknown. As they navigate their emotions, they are forced to confront their own biases, desires, and the expectations placed upon them by others. The novel delves into themes of cultural identity, the struggle between duty and passion, and the courage it takes to follow one’s heart even when the path is uncertain.

Qureshi’s characters are likely to be richly developed, each bringing their own perspectives and experiences to the narrative. The protagonist’s journey is one of self-reflection and growth, as they learn to balance their own needs with the expectations of those around them. The romance is likely both tender and challenging, offering a nuanced portrayal of love that is both realistic and deeply moving.

"If I Loved You Less" is perfect for readers who enjoy contemporary fiction that tackles complex emotional landscapes and explores the intersection of love and identity. Aamna Qureshi has crafted a novel that is both poignant and powerful, making it a must-read for anyone who appreciates stories that delve into the heart of what it means to love and be loved. This book is sure to resonate with readers who are looking for a deeply emotional and thought-provoking story about the choices we make in love and life.

i loved loved loved this book. Aamna is a favorite writer of one of my best friend's and now i can absolutely see why. i'll have to dive into the rest of her work. slow burns that are *too* slow usually lose my interest fairly quickly, but i think the pacing Aamna sets her book in is absolutely delightful and is written in a way that's just too impossible to not want to continue to read.

also this is just absolutely beautiful representation all throughout the book. Emma is my favorite Jane Austen novel, so this re-telling truly just delivered everything for me.

I dnfed very early on, didn’t like the writing and the Jane Austen references were laid on a little too thick for my liking. But I want to support my Muslim authors ❤️ I think I’ll come back to it one day bc it may have just been the wrong day.

Very romantic adaptation of Emma in a modern twist - Austen adaptations can be tricky to get right but this is delightfully done, with the New York setting and Humeira encapsulating all the Emma character traits, as irritating as she is. Situating the story in a Pakistani desi culture is inspired, as it added dimension of a female Muslim perspective which perfectly fit a traditionally
Also, I have never seen so much chemistry in a closed door chaste romance! It was a slow build that was literally dreamy and excellently done.
Thoroughly enjoyed all the Clueless references too- in places all the descriptions of fashion and interior design were slightly long, adding lag to a story which is not pacy at the best of times.
On the whole, a joyful and insightful read!

4! I absolutely loved this book! I found myself relating so much to the main character, Humaira. The story follows her as she navigates the complexities of love and relationships, surrounded by friends who are all falling in love. Humaira dreams of finding her true love in a man named Rizwan, but a family friend, Fawad, disapproves of him. As she tries to play matchmaker for a new friend, she unexpectedly starts to develop feelings for Fawad. They are so Emma and Mr. Knightley! This book had me tearing up by the end—the twists and revelations were incredible, and I loved watching Humaira’s character grow. The author was truly able to capture the essence that is Emma and portray it in Humaira. Also, I loved the South Asian representation! If you’re a fan of Jane Austen’s Emma, this book is a must-read! I can’t wait to dive into the rest of this author’s works and I hope she does more Jane Austen retellings (imagine pride and prejudice)!

Thank you to NetGalley, HarperCollins UK, and One More Chapter for this eARC.

I am surprised at how much I liked this given that Emma is one of my least favourite JA novels. This was funny, well written and a pleasure to read.