Turned out to be too technical. I was looking for ideas that would help me in my own retail store, but it was more comprehensive and applicable to large businesses. It was not useful to me. That is not to say that it did not have information that would be useful to some, just not what I was looking for.

All industries are going through a massive transformation. The emergence of AI is set to further revolutionize how businesses and consumers interact. This book discusses what is to come in the retail industry with behavioural science / neuro-forecasting, AI and other practices in the entire value chain. This covers targeted marketing, personalization, self-service, pricing and other areas which are all changing.

While the material was good and quite comprehensive, I found the content to be dense and not easily readable in many sections.