You can find some interesting guidelines about creating a sustainable business in the long run. The idea is connected to a whale as an animal and a concept of a business venture representation. The business concept is decomposed into meaningful part with insights from the author who is also telling his story throughout the book. "A Blue Whale business or a Blue Whale business Owner refers to a venture or individual that demonstrates a slow, steady growth trajectory before experiencing a sudden and dramatic surge in expansion." This is in a nutshell the concept that can be applied in a business scenario.