Jia and Jaiman were both a bit bull headed and had abysmal communications skills. This friends to lovers romance could have progressed better with just, like, one meaningful conversation. A lot of the dialogue felt stilted and the main characters were a bit immature. Jia was overconfident in a way that rubbed me wrong, because she was making some decisions on the behalf of others without awareness of how she was hurting them. However, matchmaking is outside of my ken, so it’s possible that her foibles are just par for the course; part of the learning curve that any aspiring match maker would face.
I did like that Jia was unapologetically stereotypically girly and that she stayed far away from the “not like other girls” scene. She had her moments of being a genuine friend and person. Jaiman had his relatable moments, with a complex relationship with his parents and feelings of inferiority when he wasn’t super successful with his pub. The story dragged at times, but did have its good moments.

Spice: 2/5 closed door

Triggers: parent death from cancer (off page), unwanted kiss

Jia Deshpande is an aspiring matchmaker working for Mumbai’s top women’s magazine Mimosa. She’s tasked with successfully setting up a new coworker for a shot at a column of her own. Meanwhile her childhood friend Jaiman Patil has been trying to hide the fact that he’s been in love with her for longer than he can remember.

Despite having shamefully never read Jane Austen, I’m familiar with the story Emma because Clueless is one of my favorite movies of all time. This adaptation of it was really fresh and charming, and I loved the Mumbai setting!

The friends to lovers trope was executed really well here, and I always love pining of which Jaiman did plenty.

This was a really lovely debut and I look forward to what Swati Hedge writes next!

Dating Dr. Dil meets Jaane Tu Ya Jaane Na 🫶 Normally, I dislike the miscommunication trope but the seamless writing, eventful plot, Mumbai aesthetics, and dorky characters made this book quite the desi beach read for me this summer.🩷✨

Thank you Netgalley and Colored Pages Book Tours for my e-ARC :)

good mystery and i loved the friends too. I really enjoyed the romance and how it solved . I also loved reading this author. Really enjoyed her friends. Great book.

This is my first read from Swati Hegde and it won't be the last! I enjoyed getting to know each character and the descriptions of Mumbai. The slow burn in this book was excruciating! So much back and forth and will they or won't they? Fortunately, the end result made up for the angst!

I always enjoy an opportunity to learn more about another culture, especially the Indian culture. Matchmaking is such an interesting concept, and I like that Jia (the FMC) thinks she is one. She wants to make that her job instead of working for a magazine. Of course she doesn't believe she will ever find someone for herself but is good at making matches for others. Her best friend, Jaiman, owns a pub that is struggling. As can be typical, Jia doesn't see Jaiman as a romantic interest even though it seems like he does. It seems like this should not really be categorized as a romance as that aspect of the book happens in the last part of the book. It definitely seems secondary to everything else. Overall an interesting book but I felt a bit duped thinking I was going to get more romance.

Thanks to the publisher and NetGalley for advanced copy, and I give my review freely

If you like Jane Austen's Emma, this book is for you. I happen to love Emma so I loved this!

I am so surprised this is a debut book. The writing is captivating and brings the reader on a romantic journey with Mumbai as the setting. Match Me If You Can is fun, humorous and filled with heart. I really enjoyed the characters and their relationships with not only each other but their families.

I wanted a bit more from the romance. I think a few extra scenes with just Jai & Jaiman would have solved this problem. The love declaration was so romantic and I did like the pining from Jaiman (not gonna lie). Jai is a difficult character to love at first, but that's the point. Emma isn't the best version of herself at the beginning of the book and neither is Jai. I think the author did a great job interpreting the Emma characters and putting her own unique spin on them.

Overall, a fun debut! Can't wait to see what else this author has to offer.

I unfortunately decided to DNF Match Me If You Can. I got about 20% into the book and was frustrated by the miscommunication and secret feelings. I read a friends review and it seems that’s how the book stays so I decided not to waste my time and finish it. Disregard star rating.

This contemporary romance takes place in India and I was really excited for it! I was expecting a sweet, closed door romance. I think this book does perhaps deliver on that premise, however I had a really hard time with the romance aspect of it. The bulk of the book is filled with miscommunications and secret feelings. So secret, that our FMC Jia doesn't even recognize she's in love with the MMC until 84% into the book! I needed there to be much more romance earlier on - and I'm not talking spicy stuff. I'm talking like lingering looks, a brush of the hand, an almost kiss! But we got basically none of that until the last 15% of the book and then all of a sudden they're sleeping together and telling each other "I love you". The pacing issues were something I just ultimately couldn't get over.

I also got really frustrated with Jia especially in the beginning of the book - she ended up growing on me a bit, but honestly my favorite character was the matchmaker who told Jia like it is and basically read her to filth.

Thank you to Dell Romance for the eARC. All thoughts and opinions are my own and I am leaving this review voluntarily.

I really enjoyed this! The writing was addictive and the chemistry between Jia and Jaiman was great! this was the ultimate slow burn. I did find that at times Jia frustrated ,e a little bit with how set in her ways and stubborn she was. But, overall, a great read!

Thank you to Random House and NetGalley for this E-ARC!

I think the Indian culture is so incredibly fascinating! I enjoyed that aspect of this book. There was a lot of googling since I am very unfamiliar with most of the clothing and food names. It was very cool. I’ve always wanted to go to an Indian wedding. Their festivities and traditions are beautiful.

I did enjoy this book. It was fun. There were times where I felt it dragged on a little. Some things could have been shortened or left out.

You follow Jia, who wants to be a matchmaker and set people up. That’s how her parents met and she’s had two successful matches before.
You also follow her best friend Jaiman. He owns his own pub, which is unfortunately struggling a little at the moment.

Jia doesn’t believe in “the one”. She has never been able to find someone who gives her butterflies but she wants to be able to find that special someone for everyone else!

Read this books to find out if she does or doesn’t.

While I liked the premise and story, Jia was just totally unlikeable to me. I like Jaiman but through much of the story was wishing he'd like someone else. It reads well and is a fun setting etc, but I had a hard time due to this. The ending is also quite rushed and could have been done in a better way after all the build up. Kind of a let down.

3.5 stars rounded up

This book took me a while to get through and I have a lot of conflicting feelings about it.

Jia is a writer who works for a magazine and doesn’t necessarily believe in what she writes for them. The place that she can give her true feelings is on her anonymous blog where she focuses on disputing the articles her work publishes. She has dreams of starting a millennial matchmaking business in Mumbai because she feels like matchmakers are very important but that many of them are outdated and struggle matchmaking millennials. The majority of this book focuses on her dreams and attempting to matchmake two of her coworkers.

This book had so much in it that I loved! The imagery of Mumbai was so well done and this book just gave off such vibrant Desi vibes. I loved that feeling of being thrown into Mumbai. The vibes of this book were so good. I also loved all of the side characters and the matchmaking plot. I enjoyed watching Jia grow over the course of this novel, and really come into herself. I loved the relationships she had with her friends and family.

I feel like this book would have benefited from removing the romance plotline. I know this is strange coming from me because I primarily read romance and this is a romance book. My issue is that the romance plot is on the back burner for the majority of this book. I loved Jaiman and he was the most patient man on this earth. I struggled with Jia. Jia is a matchmaker, but she struggles to see things that are right in front of her. The relationship felt like an after thought and was slightly forced. It was also such a minor part of this story that I feel like it could have been removed and this book would have been just as good if not better.

This book was also very slow to start. I really struggled to get into it, but overall I did enjoy this book.

The premise of this book spoke to me, but the execution was not there. I felt zero chemistry between the MC’s, and the plot just had way too much going on.

I don’t mind a bit of miscommunication, but this was rife with it and I just could not get past the fact that these two people needed to have one truthful conversation and everything would be fine.

4 Stars If you enjoy modern takes on romantic classics and/or desi romance, you are going to love Swati Hegde's debut novel, Match Me If You Can!

Aspiring matchmaker Jia Deshpande spends her days writing cliche articles about love for Mumbai's top women's magazine, Mimosa. On her anonymous blog, Jia shares her real thoughts on love and her dreams a future matchmaking business. In order to get a green light on a new matchmaking column at work, Jia must set up a new co-worker with her perfect match. Jaiman Patil, a local pub owner and Jia's close family friend since they were in diapers, has been in love with Jia for as long as he remembers, with no sign of reciprocated feelings on her part. As an honorary member of her family, Jaiman won't risk losing what he has by admitting his feelings to Jia. When her matchmaking schemes don't go as planned, Jia must reexamine her own thoughts on love and how her own perfect match may have been right in front of her all along.

From the beginning, Match Me If You Can gave me Emma/Clueless vibes and I love a modern take on classic romances, especially Jane Austen. This was such a fun and fresh take, especially with the characters and the setting. There was definitely more angst in this than I was expecting, but it makes sense since Jaiman has been pining for Jia for so long and there's some miscommunication along the way. It wouldn't be a desi romance without some fun meddling and mouth-watering descriptions of food. For me, the only thing I didn't like was that we didn't get to see more of Jaiman and Jia when they are finally together! Truly a fun novel and what I'm sure is going to be one of the best reads this summer!

Thank you NetGalley and Dell/Random House for the ARC!

If you love Emma, this may be for you! This sadly was not for me this time around. The miscommunication was too hard to get through!

Starting off with what I liked: I enjoyed the setting of the book and the culture. I’m not very familiar with it and this made it easy to follow! The attention to detail made for a full experience as well.

The FMC was a bit insufferable though. The amount of miscommunication was next level and the fact that it lasted so long really put me off the book. I’d like to try another book by this author that maybe isn’t a miscommunication/slow burn?

3 stars. Maybe I am the only one to have not known this going in, but I believe this book is based off of Jane Austen’s “Emma”. I did not realize this until 95% into the book when the MMC quoted “if I loved you less, I might be able to talk about it more” and my jaw dropped. This book makes so much more sense when thinking about it as a reinvented “Emma”. This also explains why I did not like Jia, and found her to be selfish, out of touch, and a bit spoiled. However, this is the Emma archetype to a T so it really did keep to the original story. With all of that being said, this is not my first time reading “Emma” or books based off of it and I can say that this one in particular was not my favorite. I really did appreciate Jaiman as a character because he was so loyal and a good friend to Jia even when she was not to him. Other than that however, I did not love this book. I think the Indian culture showed throughout was a highlight to this otherwise somewhat slow book. The festivals, Indian dress, etc made this book unique. This book was not the best book I have read this year, but for fans of “Emma” I would definitely recommend it. Thank you to NetGalley, Dell Publishing, and Swati Hegde for the opportunity to read this ARC!

Bummed I didn't enjoy Match Me If You Can more. I was bothered by the FMC, Jia, so much that I couldn't root for her at all. I think I would have enjoyed the book more if it had been told from Charu's perspective. I liked the Mumbai setting a lot. I found myself wanting to DNF the book often but pushed through hoping there would be something that "made" the plot. It got better in the latter half, but there wasn't anything that pushed me to improve my rating.

Thank you to NetGalley, Random House Publishing Group - Random House and Dell for this eARC in exchange for my honest review.

3.25 🌟

I'm not sure the main romance in this book could have gone any slower

Listen, after about 200 pages, I was ready to jump in this book and insert myself between the 2 main love interests. I mean, come on - we are adults. PLEASE.JUST.TALK.TO.EACHOTHER! The beginning and middle felt slow and the ending felt rushed.

Thanks, Netgalley for the ARC of this book!