This book deftly explores the integration of cultural insights into marketing strategies. The book’s 4Cs framework—Culture, Communication, Critical Consciousness, and Community—provides a robust structure for embedding inclusivity into every aspect of marketing.

However, even though the author excels at linking cultural theory with practical marketing applications, the book occasionally drifts into academic territory, leaving readers craving more concrete advice. The case studies featuring companies like Microsoft and Pinterest are informative but sometimes feel more illustrative than directly applicable.

Would highly recommend this to all of the marketing community. It's well written and to the point, it helps to move past performative and self serving actions into a more collaborative and sustainable vision where inclusion and culture really matter, and aren't just seen as buzzwords to tick off. Really enjoyed this insightful approach. Many thanks to NetGalley and Anastasia Karklina Gabriel for the opportunity to review this.

I recommend this book to anyone in the marketing field. Over the past 9 years, I've worked in both digital and linear marketing. While some companies have MR&I teams, many don't. There are inherent biases that can affect how plans, presentations, and pricing are handled. This book sheds light on how marketers can improve and remove blind spots in various aspects, particularly addressing an issue that has bothered me for years: performative actions. I highly recommend this book and intend to gift physical copies to several coworkers upon its release. Special thanks to Anastasia Karklina, Gabriel, and NetGalley for providing the opportunity to read this book.