Another excellent and current study of brand design process from experienced designer David Airey. Full of informative case studies and guidance for students and professionals alike, it takes readers through a range of projects and what makes them successful for launch.

A well-organized book that supplies a great overview of the design process, tips, and pitfalls. Great for those looking to improve their own projects or seeking inspiration from past examples. Sleek layout makes for a good coffee table book as well.

Very detailed and well illustrated and documented title. Perfect for students or professionals but sleek enough to be a solid coffee table book.

IDENTITY DESIGNED: THE PROCESS by David Airey builds on his earlier work which deals with visual branding. Airey, an independent graphic designer from Northern Ireland, includes a section in his new text for each of these steps Research, Strategy, Design, Implementation. If nothing else, it will convince readers that the experts in this profession certainly have unique talents. Airey's previous works, Logo Design Love and Identity Designed, each have an accompanying website and are often referenced in design courses. These are well worth the look as readers can investigate the rationale for and evolution of trademarks for the upcoming Paris Olympic Games, Guinness beer, and much more. Many of the projects also contain links to recommended printers, photographers, copywriters, web developers, and so on – quite an education in itself. This latest book is written primarily for designers and is somewhat text heavy, but filled with examples (Airey's acknowledgements recognizes almost two dozen studio contributors). The most poignant piece of advice? "If you think good design is expensive, you should look at the cost of bad design."

related links:
https://www.logodesignlove.com/ and https://identitydesigned.com/

This book was way to technical and textbookish and did not engage me as a reader. Though it might have its place and use in a niche college or professional setting, it would not work for my classes at the high school level.

A visually appealing and practical overview of the brand design process. As someone who has worked with digital marketing and graphic design in the past, and is now designing my own brand, I found this book to have a good balance of providing concrete advice and examples without going too into the details. The examples were well curated, and some of them were also of modern and very recently launched brand identities, which offers an idea of what is happening in the market now. I would recommend this book to people interested in design, branding, and marketing.

First of all, thank you Netgalley for the ARC granted. I am a random content kind of reader, so i requested this book to know a little more about design graphic world, and I truly could get useful tips and lessons that I can surely implement in the work with my marketing degree. Well done and recommended.