Looptail by Bruce Poon Tip is an inspiring blend of autobiography and business philosophy, chronicling how Poon Tip founded G Adventures, a socially responsible travel company. What really stands out in this book is Poon Tip’s passion for creating a business model that balances profit with purpose, demonstrating that you don’t have to sacrifice ethics to build a successful company. His concept of "leading with service" and fostering a company culture that empowers employees and customers alike resonated with me, especially in the way it challenges traditional corporate thinking. The mix of personal anecdotes and practical advice makes Looptail both a motivational read and a guide for those wanting to create change in the world through business. It’s a must-read for anyone interested in social entrepreneurship, leadership, or simply running a business with heart and vision.