A very useful guide to sales and sales management. Covers the basics from what makes a good sales team to how to organize and manage a sales process, with many concrete suggestions. While there’s nothing truly new here, the authors cover technologies including artificial intelligence and digital assistants, and techniques such as different metrics to measure sales successes.

Thanks to NetGalley and the publisher for the ARC.

Just what it says on the tin. Comprehensive guide to key elements of successful sales work and running such a business. Up to date information on using AI, digital assistants, metrics etc. Useful. Thank you to the author, #netgalley and the publisher for an ARC.