Outthink. Outperform. by Roger Hurni is a game-changer for marketing professionals seeking to understand and leverage customer behavior. As a seasoned behavioral strategist, the author offers a practical framework that dives into the psychology of persuasion and its impact on consumer decisions. Unlike other marketing books, this guide provides actionable insights, real-world case studies, and a clear path for transforming how brands connect with their audience. This book provides a roadmap to transform complex behaviors into actionable steps, making it an essential tool for business leaders looking to align their strategies with consumer motivations. A must-read for any Marketing/Business professional!

Absolutely must read for consumer marketing professionals. This book can walk you through behavior marketing, understanding your consumers, helps to lean into the areas of approaching their feelings in a smart way. I loved the examples from different industries that illustrated the concepts of behavioral marketing, creating memories that will associate your brand with customers perception. The book provides tools and frameworks for marketing funnes, helps to grasp the idea of efficient customer outreach and communication in today's competitive world.

A great book on behavioral marketing with lots of good stories that reinforce the authors point of view. An easy and enjoyable read!