In the age of AI, it’s important to learn how to harness digital tools to market your business. As an entrepreneur, I found Digital Threads to be helpful in utilising the tools at my disposal to their maximum potential.

The online ecosystem can be overwhelming for anyone that is just getting used to the advancements. It's worse for those who have other duties and cannot devote a lot of time to an online presence. Neal Schaffer has created a guide for those people that will help them do more than tread water.

One of the most important things that the book mentions is the need to keep humanity, and personality, while promoting businesses online. "The takeaway is that it is essential we need to develop ways to stay human while being in a digital world." Each section is simple and easy to understand. He makes it easy to work on a plan that will allow readers to form a plan to utilize online tools to reach customers and connect with them.

It will help people of all experience levels learn and take advantage of the tools that are available now. It also will lay a foundation that will be ready for any new tools that come out.

I received a free ARC of the book from the publisher through NetGalley in exchange for an honest review.

Informative and extremely well layed out, this book is perfect for those just getting acquainted with digital marketing. I also believe it holds something for those experienced. There was a lot of information I hadn't considered. It's also very comprehensive and easy to follow.

This book gave me a completely new way to look at digital marketing and how to tie it all together. Well written, very helpful, with practical guidance for those who want to know more about what the current marketing landscape looks like,

A useful and straightforward read with lots of actionable insights alongside theories and facts. It's a comprehensive read covering many aspects of the digital world and its commercial impacts. Very useful.

I loved the quote in chapter 4 (Rethink Email) by Sydney Harris and it says "Information is giving out; communication is getting through."
This book makes a great read for anyone looking to know more about the digital world.
Thanks Netgalley for the eARC.