I don't live in Canada, but I was the GM of a Mid-Michigan provisioning center throughout COVID-19. Being so close to Canada (just 2ish hours to, then through, Detroit) I remember customers showing up to max out our legal limit per transaction. "Drove from Canada" was its own demographic in our shop's marketing scheme.

Ben Kaplan has given us such a thorough background of the inevitable rise of Cannabis, including insight into how "Big Weed" (as we joked in our shop, at least) is working to keep the wheels turning.

Whether you like it or not, cannabis is going to - one day - be as mainstream as alcohol. I'd even go as far as to bet it happens in my lifetime (I'm 28).

Having always lived in the US I wasn't paying Canada much attention (no offense to my new Canada friends lol) until they became a competitor in sales. This would have been the perfect introduction to the market and its history back then! Now, I'm happy to have it as another reference during this time of incredible social change.

{Thank you bunches to NetGalley, Ben Kaplan and Dundurn Press for the eARC in exchange for my honest review!}