Self published authors have it rough when it comes to gaining traction and getting their books noticed. Advertising can be a confusing mess and often times it might feel like you are just closing your eyes and blindly throwing a dart hoping you hit the board. Dale L. Robert’s Advertising for Books certainly helps some, delivering a road map on how you can increase your chances of getting your books into the hands of more reads without going broke. He doesn’t promise instant success like some of the books I seen,(and I really appreciate that honesty) but rather a measured actions you can take to increase your chances. How well with these actions work? Time will tell, and I’ve no doubt that success will vary from writer to writer. Thanks so much to One Jacked Monkey LLC for the ARC.

Thanks to the publisher and Netgalley for this eARC.

Dale L. Roberts’ Advertising for Books is an indispensable guide for authors looking to navigate the complex world of Amazon advertising. As the third book in the Self-Publishing with Dale series, it offers a wealth of practical advice and actionable strategies tailored specifically for promoting and selling books on the largest online bookseller platform.

Roberts dives deep into the intricacies of Amazon Ads, providing a comprehensive roadmap for authors at any stage of their publishing journey. The guide covers everything from setting up and managing various ad types, such as Sponsored Product Ads and Sponsored Brand Ads, to optimizing bids and analyzing performance. Each chapter is packed with step-by-step instructions.

One of the standout features of this guide is its clarity and accessibility. Roberts breaks down complex concepts into digestible pieces, using real-world examples and clear explanations. The book also includes troubleshooting tips for common issues, ensuring that readers can effectively address any challenges they encounter. Roberts makes the book engaging and enjoyable, adding his sense of humor to this informative guide.

Advertising for Books is particularly valuable for its focus on practical applications. Roberts emphasizes the importance of understanding relevance and managing expectations, which are crucial for successful ad campaigns. The guide offers insights into effective bidding strategies and campaign optimization.

Advertising for Books is a must-read for self-published authors and anyone looking to boost their book’s visibility on Amazon. Dale L. Roberts delivers a well-structured, insightful, and user-friendly guide that demystifies the world of Amazon advertising. Whether you’re a seasoned author or just starting out, this book provides the tools and knowledge needed to achieve real success in book promotion.

As someone new looking into self publishing and trying to learn all that they can, this was a helpful book. It has some great advice so that you don't just throw money at advertising without doing your homework first. I think this book encourages you to go in cautiously, but also to do a lot of research. You can't read this book and expect to be an expert, but it does help make you more aware of pitfalls you can run into and how to cautiously navigate your learning experience as you go. After doing more research, I plan to come back to this book and hope that I can get even more out of it.