Thanks to the publisher and Netgalley for this eARC.

Elizabeth Rose Quinn’s "Follow Me" is a thriller that takes the glossy, curated world of social media influencers and twists it into something dark, unsettling, and utterly gripping. It’s a novel that doesn’t just explore the dangers of online personas—it plunges headfirst into the eerie depths of obsession, deception, and the lengths one will go to uncover the truth.

At the heart of the story is Adrienne Shaw, a woman on a mission to find her missing twin sister, Chiara. The last place Chiara was seen? A retreat for mom-fluencers—a seemingly idyllic gathering of social media personalities who thrive on picture-perfect aesthetics and carefully crafted narratives. But as Adrienne infiltrates their world, she quickly realizes that beneath the polished smiles and communal crafts lies something far more sinister.

Quinn’s writing is razor-sharp, blending biting satire with genuine suspense. The novel’s pacing is relentless, keeping readers hooked as Adrienne navigates a cult-like influencer retreat where the line between reality and performance is dangerously blurred. The eerie atmosphere is heightened by Quinn’s keen observations on the performative nature of social media, making the novel feel both timely and chillingly plausible.

"Follow Me" balances psychological tension with dark humor. Adrienne is a compelling protagonist—sharp, determined, and refreshingly cynical about the world she’s forced to immerse herself in. Her journey is as much about uncovering the truth as it is about confronting the unsettling ways in which social media warps identity and reality.

For fans of "Gone Girl" and "The Stepford Wives", this book delivers a thrilling blend of mystery and social commentary. Quinn’s debut is a bold, thought-provoking thriller that lingers long after the final page.

Heathers meets The Stepford Wives—that tagline hooked me. A missing sister, culty influencer vibes, and a woman diving headfirst into the chaos? Sign me up. Unfortunately, the execution didn’t live up to the promise.

Reading this felt like being trapped at an over-the-top influencer retreat, surrounded by overly perky Instamommies who speak only in toxic positivity. There’s something seductive about finally finding a place where you fit, but the fakey-nice culture and smile-through-the-weirdness energy grated on me fast—and honestly, some of the moms were just straight-up rude beneath those filtered facades.

The pacing dragged, and I kept waiting for a twist or adrenaline rush that never really came.

Chiara, the missing sister, was one of the more compelling characters. Through her social media, she didn’t try to be the “perfect” mom—she kept things a little more grounded, a little more real. Adrienne, our lead, had flashes of messy, sharp-edged grit I usually love, but even her snark couldn’t carry the weight of a drawn-out, unsure plot.

Genre-wise, it felt like the book didn’t really know what it wanted to be. The thriller elements came in way too late—like a last-ditch attempt to add tension. And I’ve seen it called dark, funny, witty, etc.—but for the most part, was it satire? Honestly… was it? Because half the time it felt like the whole thing was trying to be one big joke, and not in a way that landed for me. I get that motherhood is deeply personal and different for everyone—no two experiences are the same—but even with that in mind, the tone just felt off. Like it couldn’t decide if it wanted to be a commentary, a thriller, or just pure chaos.

And the hashtags? So. Many. Hashtags. I get the social media critique, but it came off more cringe than clever.

I audiobooked this one, which honestly saved it from being a DNF. I’ve heard it’s a debut, and there’s a film adaptation on the way—this might actually work better on screen. There’s promise here, and I’m curious to see what the author does next.

𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘵𝘰 𝘕𝘦𝘵𝘎𝘢𝘭𝘭𝘦𝘺 𝘢𝘯𝘥 𝘛𝘩𝘰𝘮𝘢𝘴 & 𝘔𝘦𝘳𝘤𝘦𝘳 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘦-𝘈𝘙𝘊 𝘪𝘯 𝘦𝘹𝘤𝘩𝘢𝘯𝘨𝘦 𝘧𝘰𝘳 𝘮𝘺 𝘩𝘰𝘯𝘦𝘴𝘵 𝘳𝘦𝘷𝘪𝘦𝘸.💐

Creepy internet girls rise up—this one is for us. The paranoia was so thick I felt like covering my webcam with tape. It’s eerie, fast-paced, and stylish in a neon nightmare kind of way. I felt like I was being watched while reading, and I mean that as a compliment.

This was a fun read that, while making solid points, didn't take itself too seriously at the same time. This was unhinged, comical, and scarily realistic to the world we live in when it comes to social media. This is a love or hate type read with cultish vibes and strong female rage. Four stars.

Thank you, Netgalley and Thomas and Mercer, for this ARC.

Looking for a bingeable thriller about the downside to mommy influencers? Follow Me delivers a seemingly sweet but totally unhinged portrayal of the dark side of curated motherhood—and trust me, it kept me on my toes.

There’s been a wave of thrillers tackling influencer culture lately (because let’s be real, when your live your life online, haters, stalkers, and wannabes come with the territory). This one dives headfirst into the world of “momfluencers”—from aesthetic moms to #tradwives to the hyper-fit moms- in what I can only describe as 'weaponized mommyhood'.

The story centers on Chiara, a twin mom who accidentally goes viral after an overly honest post. That one moment catapults her into internet fame and lands her at a coMoMunity influencer retreat. She never comes home. When her husband—who, notably, remains unnamed throughout the book (make of that what you will)—seems oddly passive about her disappearance, Chiara’s estranged twin sister, Adrienne poses as a “multiples mom” and one year later infiltrates the retreat to uncover what really happened to her sister.

This book is sharp, satirical, and just the right amount of over-the-top. It perfectly captures the absurdity of seeking validation through filtered parenting personas—and then cranks it up to eleven. The final act goes completely off the rails, with a horror-movie-level bloodbath worthy of a Mike Myers film that feels part satire, part slasher, and all kinds of bonkers. Not sure how I felt about it, except I would have enjoyed an ending that was a little less gorey and unhinged. Still, if you're into twisty thrillers with social commentary, pitch-black humor, and a side of chaos, Follow Me is a wild ride worth taking.

I don't feel like this book knew what it wanted to be. I was hoping for some great satire but it seems to have missed the concept.

This book was a lot. I wasn’t sure what to expect going in but I wasn’t disappointed. There’s equal parts satire, unhinged mommy bloggers and true crime/slasher vibes. Somehow this all fits together and works for a story that is equal parts entertaining and cringey. If you’re looking for a different read look no further.

This book had me on the edge of my seat. Would recommend to thriller fans. As well as those looking to get into the genre.

Have you ever watched someone close to you vanish and something doesn't seem right? That's exactly how the main character of this book felt when her sister went off to a retreat the year before and never came back home. During this book we follow Adrienne Shaw who goes on this thrilling adventure to find out exactly what happened to her sister Chiara. The beginning of this novel was a little bit confusing because we were getting backstory mixed in with current times. However, about 10% in things were already starting to get interesting and I was hooked! I ended up finishing this book in two sittings only because I had to go to work. I highly recommend anyone looking for a thriller based around a family to grab this one as soon as possible!

If you think you aren’t that interested in mommy influencers, I think you should give this one a chance. It’s a dark comedy feminist thriller that definitely has Heathers vibes, with a little Stepford Wives thrown in.

Chiara is a mom of twins who’s just barely holding it together. She doesn’t really have any mom friends, but tries to make some by posting a real life pic on Insta, which accidentally goes viral because of her hashtag choice (something about microdosing mushrooms lol). She then finds a group of mommy influencers and wins a ticket to a big-deal retreat. And she never returns home from it. A year later she’s still missing and her twin sister Adrienne goes “undercover” to try to find out what happened to her. And things get wild.

What I really enjoyed about this book was the female rage. And also, only ONE MAN gets to speak in this book, and it’s Chiara’s husband. He doesn’t even get a name though, they only call him Dear Husband. Which I also found hilarious. I will definitely be looking out for more books from Elizabeth! I received an advance review copy for free and I'm leaving this review voluntarily.

Are you a lonely, exhausted mom looking for support? Searching for a pat on the bag, a way to lighten the load? Look no further, for the mommy bloggers have it! ComMOMunity.

When mother of two Chiara disappears after attending a mom influencer’s yearly retreat, her twin Adrienne knows she has to take matters into her own hands. Chiara’s husband is useless. The police have given up. She knows her sister would never run off, so what happened? Determined to find answers, she infiltrates the next event.

What she finds is creepier than she could ever imagine. Herds of women straight out of the Stepford Wives, mindlessly competing for Thea and the other big influencer’s attention. Backstabbing and betrayal left and right. No one seems willing to help her, and as she gets closer and closer to her answers, someone else is closing in on Adrienne.

This was cheesy, left my heart racing, and is a fantastic love letter to the Final Girl subgenre! Adrienne’s development is extremely well done, her selfishness giving way to selflessness.

Thank you to Netgalley and Thomas & Mercer for the e-arc! I apologize for writing this review so late, i got the publishing date wrong! Follow Me is available wherever books are sold! Review will be up on socials shortly!

Thank you so much to netgalley and the publisher for the arc of this one in exchange for an honest review!

Unfortunately, this one was not for me. I found it to be too slow burn and it just didn’t grab my attention. I didn’t find the characters to be very well developed either.

I hope others love this one!

This book immediately caught my eye - both by the synopsis and the striking cover. The book starts from the point of view of Chiara - a mom of twins trying to regain some semblance of her life before kids. After getting a ticket to a mom influencer summit, she finds herself making connections and starting to feel more like herself. That is, until things go terribly wrong. We then pick up a year later, Chiara is still missing, and her twin sister, Adrienne, is the only one that’s still fighting to find her. Her best plan? To attend the mom influencer summit and see if she can find any clues.

Even though this book took me a bit to get into, I ended up enjoying the story. It definitely was full of current pop culture and social media references, which I felt sometimes broke up the flow. That said, I loved the fresh take and light-hearted aspects of this mommy, cult-like, influencer whodunnit. I thought Quinn did a great job keeping things light and showcasing humor while digging in to the over-the-top mystery and in some places, gore. Overall, I enjoyed the read, but it was a like and not a love. That said, I’ll be interested to see what Quinn does next.

Although I am a fan of influencer gone wrong genre Follow Me fell a little flat of my expectations. I found it took a while to become invested in the missing twin sister storyline and when it peaked my interest midway, by the end of the book I was disappointed in the disjointed. However I do appreciate the timely subject matter showcasing the ridiculous extents momfluencer culture will go and how Quinn tackles it in a dark satirical style.

Read this if you like:
-exploration of the toxic momfluencer world
-use of dark satire
--critique as well as thought provoking ideas about social media culture
-the weekend Northern California retreat for momfluencers setting -the remote creepy, cultist feel adds dimension to the story
-themes of cults, social media culture, family especially sisters, validation and identity ,as well as what is real vs illusion

My rating 3.25 out of 5

Thanks to NetGalley and Thomas & Mercer for this eARC that will be published April 1 2025.

This one was so tongue-in-cheek funny. It really sheds light on how CRINGE mom-influencing is. It's really its own type of pyramid scheme. The point gets made over and over that these women are just trying to find purpose and identity in their lives, in addition to being a mother. Thea makes a comment about how before they were selling Tupperware and Mary Kay, now they're making baby headbands and pristine tablescapes. They're selling the idea of relatability. This was a really fun thriller. I think there could've been more with Bautista and the husband. This was a slow burn up until the last quarter. After Adrienne meets Bernice it's 0-100! This would be a good book club pick for those into thrillers and especially those who are mothers. I would be interested to see the takes on this book from mothers and non-mothers/non-parents. 
Thanks to @Netgalley, Elizabeth Rose Quinn and @thomasmercer for this ARC of this book. All opinions are my own.

Let's take a minute to show our appreciation for this incredible cover!

Elizabeth Rose Quinn, has knocked this one out of the park and made an instant fan out of me!

Get ready for a pulse-pounding, edge-of-your-seat thrill ride with "Follow Me"!

This isn't just a suspense novel; it's a masterfully crafted game of cat and mouse that will have you second-guessing everything and everyone until the final, shocking revelation. From the very first page, Quinn throws you into a whirlwind of intrigue and danger, a world where trust is a luxury and secrets lurk in every corner.

The narrative is a relentless, heart-stopping journey, filled with twists and turns that will keep you on the edge of your seat. The characters are complex and compelling, each with their own hidden agendas and dark pasts. You'll find yourself constantly shifting your allegiances, never quite sure who is friend and who is foe. Quinn's writing is sharp and addictive, propelling you forward at breakneck speed, eager to uncover the next piece of the puzzle. The tension builds with each chapter, ratcheting up the suspense until you're practically holding your breath, waiting for the inevitable explosion.

"Follow Me" is a gripping, adrenaline-fueled thriller that will stay with you long after you've turned the final page. It's a story that will make you question the nature of truth, the fragility of trust, and the lengths we'll go to protect those we love. If you're looking for a read that will keep you up all night, your heart racing and your mind reeling, look no further. Elizabeth Rose Quinn has delivered a truly unforgettable and exhilarating experience!

Check out this teaser :

After her twin sister, Chiara, goes missing at a mom-fluencer weekend, Adrienne Shaw will find her no matter what it takes. They may have been on the outs, but no one comes for her sister and gets away with it.

It’s been a year, the authorities have no answers, and her brother-in-law is useless in the matter. It’s time for Adrienne to take the case into her own hands. Following in Chiara’s last footsteps, Adrienne goes undercover, infiltrating the same influencer retreat as the last thing she wants to be: an Instamommy.

The remote ranch in Northern California is certainly welcoming—in a cult-adjacent kind of way. A charismatic leader, communal crafts, fixed smiles—and a lot of dead eyes.

Going on gut instinct and chasing a wild theory—that Chiara came here and never left—Adrienne is determined to uncover the truth before the too-perfect-to-believe women figure out who Adrienne really is: a threat to be eliminated.

Such a well paced and suspenseful book! The twists were believable and not predictable.
It had excellent writing and a fascinating plot.
Follow Me by Elizabeth Rose Quinn is a book which kept me thoroughly engaged from beginning to end.

Aptly described as Heathers meets Stepford Wives, Follow Me is a suspenseful thriller that plays on the clichés surrounding moms and momfluencers. There were some really poignant observations in this book that added to the creep factor.

2.5 ⭐️

First, I’m so grateful to the publisher, NetGalley and author for sending me this e-arc!

For what I think was more so intended to be funny and witty, it started to feel a bit repetitive and overkill when referencing social media influencer culture. I wanted more on the mystery and thriller aspect of this book and that’s what I was drawn to in the book description. I pushed through to find out what happened with Chiara, but the plot did drag at times and felt drawn out. I did not relate much to Adrienne nor super love her character, so it was hard to not be annoyed most of the book. This book did not end up meeting expectations for me unfortunately!

Absolutely LOvED this book!! It was full of various plot twists. I loved the multiple point of views presented! I definitely didn’t see the ending coming.