There are a lot of really great ideas in this book for people and the leadership positions. Into me, the one thing that helped me with was looking at vision. And then how do you get people from that place to see the vision, buy into the vision, and make the vision possible.

Big thing I’ve been looking at in business lately that interested me in this book is scaling and growing businesses and revenue operations. And there’s different sides of that there’s a person that has a vision in the dream. But then there’s putting the right people in place to make that dream a reality. There’s also the data and statistics that you currently see to be able to make the right changes within that.

I think this book really helps with the first two aspects of that.

I thought this book was a creative way of looking at bringing new ideas to launch. It was thoughtful, thorough and left me with a bunch of new ideas to approach product creation. Definitely a solid read to check out for anyone looking for clarity on the best way to approach building and bringing products to market.

Thanks to NetGalley and the publisher for the arc

The book describes different stages of innovation process based on author's experience with own startup company. There is a story about going from big ideas, selecting them and implementing, scaling to be successful in the market.
I like that the author is describing his experience with BrainGu. There is plenty of practical advice on balancing creativity with commercial viability. The concept "Change the Box" mantra is very interesting in emphasizing small, impactful changes that drive significant results. Some good recommendations on maintaining company culture during rapid growth which is a very important area for any business at scale stage. I found interesting the mix of technological innovation and strategy application.
Overall this book can be useful for entrepreneurs and entrepreneurs alike because corporate internal innovation sometimes can be a startup area inside a big company.

I always find books on business, leadership and management intriguing especially of they include stories and perspectives from people who've been there and done that. This had a great start because who would have thought to change the box and not just think outside the box? I find that from the very beginning key in establishing a culture in an organization and that kind of answers questions I had around teams, vision and also product development because the author shares the need to review, update and upgrade often, and this kind of flexibility helps when thinking of scale.