I always find books on business, leadership and management intriguing especially of they include stories and perspectives from people who've been there and done that. This had a great start because who would have thought to change the box and not just think outside the box? I find that from the very beginning key in establishing a culture in an organization and that kind of answers questions I had around teams, vision and also product development because the author shares the need to review, update and upgrade often, and this kind of flexibility helps when thinking of scale.