Interesting read that felt like a candid, authentic memoir that was unapologetically written.

At times I felt Greenburger was jerk and at times I felt like “Wow this person is just incredible” . Either way this is definitely engaging to read.

I did not know who Greenburger was when I started and after reading I have really googled him and learnt even more about the commercial/media side of him.

I also thought this book would have more on his thoughts when he would be risk taking per se, but it’s definitely more about his life and less so business. You do get a small insight as to how he see risk and then it makes sense to what he has done and how he is able to just do it.