I got a digital galley copy of this book via NetGalley.

What I liked in the book:

1. I really liked the approach that Steve takes to the action of selling. Some of the ideas that Steve talks about have already been implemented in most mature sales teams. However, the majority of sales organisations still struggle because they are still stuck in old ways of thinking about sales. The book does a good job of making a case for those teams to change their approach to selling.
2. I have talked about the futility of quota's elsewhere in my blogs and podcasts and loved his rant on the same as well. I also liked the idea of DPI - Daily Performance Indicators as the leading indicator for success.
3. His take on sales training also resonated really well with me. Every successful sales person that I have come across have been very different from each other and the only thing that I found common among all of them is their drive to help their customers in a way that helps them solve an important problem in their lives while at the sometime benefitting themselves along the way.

What I didn't like in the book:

1. I don't like swearing and there is a quite a bit of it in the book and that is one aspect that I didn't like.
2. I missed seeing a framework or some sort of imagery that could help the sales teams through the journey. The book could have really benefitted from such imagery.

The book overall is a good read if you are not already working for a mature sales engine.