Guy Kawasaki honed his craft at iconic Apple so I'd say he knows what he's talking about. This book is a collection of very concrete and easy tips if you're looking to learn how to build more meaningful social media presence. My Bookstagram is my source of joy and my happy place and I really don't have any intention of turning it into work but I still found some of his insights illuminating and educational. A huge part I love posting about books are other bookstagrammers and since I love engaging with other folks passionate about same things as me, the idea of more meaningful engagement through thoughtful content creation part is definitely appealing.

This guide is an easy, quick read with concrete pointers such as using a calendar to schedule your posts and how to utilize different platforms. The book is a few years old so doesn't cover some of the recently popular apps like Snapchat but the logic behind the content shared is easy to understand and follow for the platforms mentioned. I have since picked up some of Guy's other books, simply because I find his writing interesting. I hope there'll be an updated version of this book! In summary and in Guy's words, this book is "Great stuff, no fluff".

Grateful to NetGalley and Portfolio / Penguin Group USA for a copy of this book in exchange for an honest review!

This book is pleasantly and deftly written, with some good advice, but unfortunately nothing unique or earth shattering enough for me to recommend someone purchase the book rather than researching social media on all the free resources available online. Sorry, this is a topic that is too fast changing to learn from a book.

I really wanted to like this and find it useful, but it was just so out of date already by the time I read it, because social media changes so fast.