Thank you to Netgalley for this free ARC. All views and opinions in this review are my own.

This book was an informative and well-researched account on the origins of the “Like” button and its impact and application in our social lives and in the way we do business and curate our everyday internet experience. I found this book easy to understand, even if it dealt with some technical terms from business, psychology and other related fields. I also appreciated how the authors touched on human psychology / human behavior to explain why the “like” button is has such a powerful impact on our daily lives, and also leaves the reader to speculate and think about the future of “likes” in a world where we become more dependent on others’ reactions for our validation.